Retailers

Tops Markets Expands Chef’d Meal Kits in 80+ Stores

Retailer expands line after initial fall rollout

After a successful debut of Chef’d meal kits late last fall, Tops Friendly Markets has expanded the line, which is now available in more than 80 stores.

Chef’d brand meal kits are the result of a partnership between Smithfield, which company officials said allow teams from both organizations to combine their knowledge of product development, sourcing capabilities, distribution network and brand portfolio with professional chefs, a unique portfolio offerings and direct-to-consumer experience.

“Chef'd answers the question for the person who says, ‘I still want to feel like I've done all the cooking myself, but I don't want to dedicate two hours to go through the whole process,’” said Jeff Culhane, SVP of merchandising for Williamsville, N.Y.-based Tops, in a statement. “They are a great option for those looking for a well-balanced meal, too,” he said, pointing to fresh ingredients and minimal preservatives, which provide “a good balance between protein, carbs, and veggies.”

In addition to Weeknight Chicken Pad Thai and Herb Crusted Flank Steaks, the latest additions to Tops’ subscription-free Chef’d meal kits include:

  • 20 Clove Garlic Chicken
  • Black Truffle Butter Sirloin Steak
  • Smoky Maple Pork Loin
  • Chicken Tikka Masala
  • Fried Chicken and Waffles 

Tops Markets operates 169 full-service supermarkets, plus five more by franchisees under the Tops banner in New York, northern Pennsylvania and Vermont.

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