Retailers

Walmart Goes Hollywood

Rolls out drive-in movie theaters to 160 of its store parking lots
Photograph courtesy of Walmart

In what may be the most nostalgic summer on record—where nothing is the same as it used to be—Walmart is kicking it old school, revealing plans for the Walmart Drive-in. The Bentonville, Ark.-based retailer is rolling out drive-in movie theater experiences to 160 Walmart stores across the country beginning this month.

Created in partnership with the Tribeca Film Festival, the drive-in movies will be available for free to Walmart customers from Aug. 14 to Oct. 21, with 320 showings of hit movies. To reserve a space and discover dates, store locations and the movies for each stop on the tour, customers can visit TheWalmartDriveIn.com.

“We recognize the challenges our customers and their families have faced over the last few months, and we wanted to create an experience where they could come together safely to create new memories. The Walmart Drive-in is one small way we’re supporting the communities we serve,” said Janey Whiteside, Walmart’s chief customer officer, in a statement.

During the tour, filmmakers and special guests will help Walmart celebrate bringing back the big screen to communities across the country. Drew Barrymore will serve as virtual host for all events, welcoming guests to a fun family night experience. She will also make a surprise in-person appearance at one location. Families will be also be treated to surprise virtual or in-person appearances from Peter Berg, Jennifer Garner, LeBron James and Chrissy Metz at select showings.

The Walmart Drive-in promises a contact-free experience where customers can watch popular films curated by the Tribeca Film Festival. Films include "Friday Night Lights," "The Karate Kid," "Space Jam," "Black Panther," "Pokemon Detective Pikachu," "The Lego Batman Movie," "Wonder Woman," "The Wizard of Oz" and more.

Ahead of each feature presentation, audiences will screen one of a number of short films, including "Bilby," "Bird Karma," "Brooklyn Breeze," "CROW: The Legend, Fire in Cardboard City," "Invasion," "Looney Tunes’ Boo Appetweet" and "Marooned."

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