Wegmans’ Newest Store Shuttles Donations
In advance of its newest store opening in West Cary, N.C., Wegmans is presenting the first of two checks of $7,500 to Inter-Faith Food Shuttle. The second donation will be made in January 2021 for a total donation of $15,000 to the Food Shuttle. These funds will be used to build a third high tunnel at the Food Shuttle Farm, increasing the Food Shuttle’s ability to increase crops of carrots, beets, lettuce, spinach and more. The additional high tunnel will enable a higher quality product in a shorter time frame, allowing the Food Shuttle to provide more produce to their programs, such as Mobile Markets and Grocery Bags for Seniors.
Publix, Produce for Kids Feed America
With a new focus on digital shopper communication, the annual Publix Produce for Kids campaign kicked off July 17 with 12 produce partners supporting 31 Feeding America member food banks in Lakeland, Fla.-based Publix’s market area. Food banks have been strained as COVID-19 has affected unemployment rates and the ability for kids to receive daily meals.
To launch the campaign, which runs through Aug. 12, Publix’s produce departments are featuring newly designed campaign signage centered around consumption of produce and eating nutritious produce as a family. New digital elements include a free Facebook Live Cooking Class featuring a family-friendly lunch recipe to be hosted by Produce for Kids on July 22. Attendees will be able to download a shopping list prior to signing up so they can make the recipe with their family alongside Produce for Kids.
SEG Affects Positive Change
In response to the national coin shortage, Southeastern Grocers Inc., the Jacksonville, Fla.-based parent company of Bi-Lo, Fresco y Mas, Harveys Supermarket and Winn-Dixie grocery stores, has launched the “SEG Positive Change Round Up Campaign.” Rather than receiving change when paying cash, customers are invited to round up to the nearest dollar and make a donation in support of different charitable partners at certain times, including Feeding America; the American Heart Association; the American Red Cross; the American Cancer Society; and the Ochsner Cancer Institute. All change will be collected electronically.
Hot Diggity Dog
In recognition of National Hot Dog Day on July 22, members of the North American Meat Institute in Washington, D.C., worked with Feeding America to donate more than 325,000 hot dogs to food banks across the nation for people in need during the COVID-19 pandemic.For more than 40 years, the Meat Institute has celebrated National Hot Dog Day on Capitol Hill.This year, the economic uncertainty due to COVID-19 has changed this annual celebration into an opportunity for the meat and poultry industry to help millions of Americans turning to food banks, many for the first time, to feed their families.
Hy-Vee to Distribute 3 Million Masks
Starting July 27, Midwestern retailer Hy-Vee will hand out 3 million masks to customers coming to the stores who do not have them. The retailer does not require masks to be worn within its 265 stores. The distribution is part of its new “Mask It Up To Shut COVID Down. It’s Your Choice” initiative that is an effort to support Centers for Disease Control and Prevention guidelines to wear a mask when in public.
“We are highly recommending the wearing of masks in our stores, which is why we are being proactive in handing out millions of masks to customers across our eight states at no cost,” said Christina Gayman, director of public relations in an email to WGB. “The wearing of masks in public is mandated in several states and/or communities where Hy-Vee has locations. Hy-Vee will continue to follow all guidance provided by state/local officials in each of its communities where its stores are located.”