Articles from Aimia Intelligent Shopper Solutions
With a wealth of options to choose from—no matter what product or service they may be looking for—customers are more informed than ever and have more power to make a decision that best fits their needs. In the world of fast-moving retail, this means every trip is a prize and competition takes place several times per week.
While every retailer envisions growing sales, getting from sales goals to achievement can be difficult. Many retailers lose focus on recognizing growth areas where the business can expand, particularly among specific customer groups. Developing a long-term customer strategy enables a faster, more efficient achievement of the overall sales strategy.