BrandInsight
From Our Partner

Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI) is a commodity marketing board funded by Alaska fishermen and processors, the State of Alaska and the federal government that works to promote wild Alaska Seafood as an entire industry, not as individual brands.  ASMI’s objective is to increase consumption and awareness of wild Alaska Seafood’s superior quality and taste.  The foodservice marketing program has resources available to help restaurants capitalize on the growing popularity of wild Alaska Seafood.

Visit Alaska Seafood Marketing Institute

Articles from Alaska Seafood Marketing Institute

Fresh Food

Frozen Seafood Offers an Accessible Option for Consumers Craving Quality

Consumers have high standards for seafood. Perhaps more than in any other grocery category, consumers want to know the story behind their seafood purchases, especially where it came from.

Fresh Food

4 Ways to Boost Seafood Sales During Lent

Here are a few ways to entice shoppers to eat more seafood before, during and after Lent.

Fresh Food

Boost New-Year Sales with Healthy Seafood Options

By highlighting the inherent high quality of wild-caught, sustainable seafood from Alaska, consumers will be more likely to purchase over other options.

Fresh Food

3 Strategies to Increase Seafood Holiday Sales

Through incorporating seafood in their fresh food areas, retailers are promoting seafood origin and quality by offering ready-to-eat platters for the holidays.

Topics

Boat to table: Four ways seafood caters to consumer preferences

Here are four ways seafood from Alaska fits today’s consumers’ desires.