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Alaska Seafood Marketing Institute
The Alaska Seafood Marketing Institute (ASMI) is a commodity marketing board funded by Alaska fishermen and processors, the State of Alaska and the federal government that works to promote wild Alaska Seafood as an entire industry, not as individual brands. ASMI’s objective is to increase consumption and awareness of wild Alaska Seafood’s superior quality and taste. The foodservice marketing program has resources available to help restaurants capitalize on the growing popularity of wild Alaska Seafood.
3 Strategies to Increase Seafood Holiday Sales
Through incorporating seafood in their fresh food areas, retailers are promoting seafood origin and quality by offering ready-to-eat platters for the holidays.