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Alaska Seafood Marketing Institute

Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI) is a commodity marketing board funded by Alaska fishermen and processors, the State of Alaska and the federal government that works to promote wild Alaska Seafood as an entire industry, not as individual brands.  ASMI’s objective is to increase consumption and awareness of wild Alaska Seafood’s superior quality and taste.  The foodservice marketing program has resources available to help restaurants capitalize on the growing popularity of wild Alaska Seafood.

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Fresh Food

Boost New-Year Sales with Healthy Seafood Options

By highlighting the inherent high quality of wild-caught, sustainable seafood from Alaska, consumers will be more likely to purchase over other options.

Fresh Food

3 Strategies to Increase Seafood Holiday Sales

Through incorporating seafood in their fresh food areas, retailers are promoting seafood origin and quality by offering ready-to-eat platters for the holidays.

Here are four ways seafood from Alaska fits today’s consumers’ desires.