Beef. It’s What’s For Dinner., a program of the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff

More than ever, consumers everywhere are interested and engaged with learning about where their food comes from—and that includes where and how their beef is raised.

The Fresh Meat Market Basket Analysis shows that promoting beef benefits the entire store, not just the meat department.

Grocery shopping carts are worth twice as much as the average retail cart, and carts with beef have more value than carts with chicken and beef substitutes.

There’s a new customer service expert available to help retailers boost sales at the meat counter, and he works for free.