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BrandInsight
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dunnhumby

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Operations

Using customer data to grow a brand

To get a true understanding of who is buy­ing certain products—in addition to why, how and when—a far more granular level of data is re­quired.

Webinars

Planning for the Future: Building your Customer Engagement Strategy for 2025

What should you consider to prepare your customer engagement strategy today to meet the needs of your customers tomorrow (and in 2025)?

What changes could the next 30 years bring, both for retailers and their customers? Looking at the direction retail is taking today, here’s what dunnhumby experts think shopping might look like in the near future.

Amid growing pressure from the discounters and both traditional competitors and new market entrants, retail is in the midst of significant disruption.

On the other hand, more traditional grocery stores – rather than adopting any of these three strategic paths forward – are more likely to be prisoners of the past. 

Grocery retailers can employ a countless number of tactics to compete in today’s dynamic market. The issue is not the ability to do many different things at once—which retailers are often good at—but ...

Why shoppers today are different, and how retailers can weather the changes 

A new format in grocery retail is emerging.

Grocers that focus on maximizing their value perception are rising to the top of the industry.

Traditional grocers may take for granted that they have an advantage over non-traditional channels in the strength of their emotional connection with shoppers, but that doesn’t appear to be the case at all.

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