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General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of U.S. $15.6 billion, as well as another U.S. $1.0 billion from its proportionate share of joint-venture net sales.
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Retailers can drive increased sales of snacks during this time of year, but it all starts with having the right product mix to appeal to the diverse needs and preferences of today’s shoppers.