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Articles from Leer

The pandemic shifted many areas of consumer behavior, but perhaps none so much as the acceleration of e-commerce and digital ordering. In fact, online grocery orders increased by 110% between March and April this year, according to data from Adobe. For grocery stores, this shift represents a whole new way of doing business—and along with it, a number of challenges to meet. Retailers know that there are a number of challenges with online grocery ordering and curbside pickup—here are four ways stores can improve their click-and-collect programs.

This year, consumers embraced online grocery ordering to stay safe amid the pandemic.

For many, online grocery ordering was available pre-pandemic, but the surge in use meant reevaluating the process—how to best store exponentially more orders than they did before, how to ensure customers’ orders were accurate and ready on time and more.