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National Pork Board


Articles from National Pork Board

While today’s consumers still prioritize taste when making purchasing decisions at the meat counter, research shows grocery shoppers are more interested than ever in knowing where their food comes fro...

Today's grocery shoppers want it all—taste, affordability and, increasingly, the assurance the food they purchase was raised in a sustainable manner. A 2021 survey found nearly 60%of U.S. consumers sa...