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Potatoes USA

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Fresh Food

Consumers on the lookout for functional foods

Not only is the potato one of the most nutritious foods—containing as much if not more of several essential vitamins and minerals than spaghetti, brown rice or whole wheat bread compared on a per-serving basis—it’s one of the best functional foods available for athletes thanks to its nutritional profile.

Fresh Food

3 Innovative ways grocers can increase potato sales

Potatoes are a staple in many home kitchens—they keep well and hold their flavor. Week-to-week potato sales are steady, with spikes at major holidays such as Thanksgiving and Christmas. It comes as no...

With many consumers’ definition of health shifting, from descriptors such as low in calories or low in fat to descriptors such as all-natural and nutrient-rich, potatoes are on the rise on menus.

Here are three easy ways to update comfort foods to meet modern consumers’ desires.