A limited number of sponsorships are still available to support this year's Tour de Fresh, which benefits Let’s Move Salad Bars to Schools. Riders will ride from Napa Valley to Monterey, Calif. July 26-28, leading up to PMA Foodservice Conference.
Sponsors of the 2015 Tour de Fresh earned 51 million media impressions, with placements in more than 300 digital and print publications, say event organizers. The impact of this event goes far beyond PR and marketing, though, organizers add. The personal sacrifice of each rider to train and raise money to support students across the country means that a brand’s sponsorship of Tour de Fresh has lasting impact on future generations.
“This event is incredibly personal to our industry because it offers an opportunity for us to invest in our mission to feed the next generation more fresh fruits and vegetables,” says Cindy Jewell, vice president of marketing for California Giant Berry Farms. “It’s amazing to see brands, both in and outside of the fresh produce industry, step up in support of our riders who spend months training and raising money to make a school’s wish come true.”
Since its inception in 2014, Tour de Fresh has donated more than 100 salad bars to schools across the country—offering fresh produce options to tens of thousands of students on a daily basis. The lasting results from these donations has brought inspiration to both students and staff in each school district.
“These salad bars have done so much more for us than I could have ever imagined,” says Paula Onofrino from Martinez Unified School District in Martinez, Calif., a recipient of four salad bars through Tour de Fresh donations. “My lunch staff is feeling inspired to get creative with cooking fresher meals because they’re seeing the excitement that our students have when the salad bar is full of new, fresh options.”
Districts like Martinez Unified have also implemented monthly education programs to teach students about how fresh produce is grown. Harvest of the Month is a district-wide program that focuses on the harvesting practices of one fresh fruit or vegetable each month, with a culminating tasting experience from the salad bar at the end of each lesson. This comprehensive teaching style has been fueled by access to fresh produce options by way of salad bar donations from events like Tour de Fresh.
“We’re thrilled to be a part of such a perfectly-aligned event like Tour de Fresh, which much like our own Get Up and Grow! Together campaign, encourages an active lifestyle and more consumption of fresh fruits and vegetables,” says CarrieAnn Arias, vice president of marketing with Dole Fresh Vegetables. “We also appreciate that Tour de Fresh offers social opportunities for our team to encourage our riders and the event as a whole."
As part of the brand’s national Get Up and Grow! Together campaign, Premier Sponsor Dole Fresh Vegetables is among many of the brands who have dedicated resources to support Tour de Fresh in 2016. The brand will follow riders from Napa Valley to Monterey, Calif. with its Get Up and Grow! Together sampling stations to provide fresh energy-packed snacks along the tour route.
This is one of the many options Tour de Fresh offers as support throughout the event. The 2016 Tour de Fresh sponsorship packages offer companies four months of marketing opportunities and media exposure, along with customized benefits based on sponsorship level.
Opportunities to join confirmed sponsors—And Now U Know, California Giant Berry Farms, CHEP, Dole Fresh Vegetables, Duda Farm Fresh Foods, EBX Logistics, Evolution Fresh, Hort Americas, Interfresh, iTrade Network, Lipman, Pajaro Valley Fresh, PMA Foundation, Renaissance Food Group, Sakata Seed America, Inc., SunFed, Specialty Produce, Tanimura & Antle, The Wharf Marketplace, Tsamma, United Fresh, Watsonville Coast Produce, and Western Precooling—are now available.