H-E-B Returns to Its Roots With New Store

H-E-B has returned to Kerrville, Texas, where the retailer planted its roots in 1905, to deliver to the community a 114,000-square-foot store that offers an expansive product assortment and several convenient services, such as curbside pickup, while also honoring its early days.

The new store at 300 Main St. opened Nov. 11 and is open from 6 a.m. to 11 p.m. seven days a week. Some of the store’s additional features—a True Texas BBQ restaurant, with indoor seating and catering for events; business center; fuel station with car wash; and new parking lot—will open in spring 2021.

“We are excited this new store will provide the Kerrville community with a world-class shopping experience and the best H-E-B has to offer,” said Greg Nichols, general manager of the store, in a release. “Along with all our dedicated partners (employees), we are honored to continue serving Kerrville, the city where it all started for our company, and a community we proudly call home.”

San Antonio-based H-E-B now has more than 400 stores throughout Texas and Mexico and employs more than 120,000 employees.

Click through for an inside look at the new store.  

The store’s Curbside area is a nod to the company’s roots: the decorative facade resembles the retailer’s original store and the Texas state historical marker, dedicated in 2016, will be located near the Curbside area.

And to complement the look and feel of the surrounding Hill Country community, H-E-B incorporated design elements such as metal shed roofs and limestone materials.

H-E-B’s Blooms floral department, staffed with certified floral designers, offers local delivery. The store has more than 415 employees total.

H-E-B makes pets their priority with its expansive offerings for shoppers’ four-legged friends.

One highlight of the deli is its charcuterie and specialty cured meats.

The store also has one company’s largest Meal Simple departments stocked with grab-and-go and heat-and-eat chef-inspired meals.

The store’s produce section offers expanded organic and Texas-grown selections

In line with its “Spirit of Giving” philosophy, which started in the early 1900s when founder Howard Butt Sr. and his wife Mary Holdsworth Butt began contributing 5% of the company’s pre-tax earnings to charitable causes, H-E-B made a community donation totaling $15,000 that will benefit the Kerrville VA Hospital and the Center Point Public School Foundation.

H-E-B also made a $500,000 gift to the Friends of the Butt-Holdsworth Memorial Library, which the H.E. Butt Foundation matched. The $1 million gift will support the creation of The Heart of the Hills Heritage Center, a sustainable history and heritage museum that will interpret the rich history of Kerrville and the surrounding area.