Sprouts Farmers Market’s new home near Arizona State University’s West Campus features enhanced signage and decor, as well as new branding it said makes it easier for health-minded and food-centric customers to explore the market’s unique slate of products.
The store opened July 21 at 4201 West Thunderbird Road, Phoenix. It replaces an existing Sprouts at Peoria and 51st avenues that remained open until July 19.
Click through for an inside look at the store.
Seek and Find
In step with the grocer’s focus on being a leader in the latest natural and organic foods, the store will showcase new-to-market, attribute-driven products in its Innovation Center. Sprouts will regularly introduce items to this set and throughout the store as part of its “Find a New Favorite” program. Each month, shoppers looking to venture out from their grocery list mainstays can look for the program’s icons throughout the store to discover the newest foods and supplements that are specially curated with unique flavors and healthy attributes.
At the Center
Sprouts’ expansive fresh produce selection, which includes more than 200 organic varieties, is at the center of the new store. Through its Food Rescue program, the new store will donate groceries that are no longer fit for sale but remain perfectly edible and nutrient rich to St. Mary’s Food Bank. In 2020, Sprouts donated an equivalent of approximately 23 million meals to those in need through the program, it said in a release.
Arizona State University’s mascot, Sparky the Sun Devil, made an appearance at the store’s grand opening, during which the first 200 customers received 20% off their total initial purchase, and every shopper received a free reusable canvas shopping bag.