Mere, the bare-bones Russian discount grocery chain that says that its prices are even cheaper than market-leading rivals like Aldi and Lidl, is on an international expansion spree that arrived for the first time in the United Kingdom this month.
Mere's opportunistic buying includes a mix of consumer basics like the discount staple paper goods, and also, a range of general merchandise items like luggage shown here. In Preston, a selection of loose toys was merchandised from a shopping cart parked near the checkout stand.
As reported previously in WGB, Mere was advertising for a real estate selection professional to scout potential U.S. expansion sites in Georgia and Alabama. It is unclear when or whether Mere would arrive.
As in England, the warehouse style store and limited design choices, although helping to achieve an extreme low-cost model, would be something of a radical throwback.