Berkot’s Super Foods, an independently owned grocery chain headquartered in Joliet, Illinois, is partnering with customer engagement technology company Birdzi, according to an announcement this week.
The grocer, which operates 17 locations in Illinois and Wisconsin, will use Birdzi’s shopper analytics platform across all its stores to analyze customer data—product preferences, previous categories shopped, price sensitivities—and create personalized promotions, the tech company said.
“At Berkot’s we want our customers to feel at home,” said Trent Senne, Berkot’s director of IT, in a statement. “By taking that extra step to fully leverage Birdzi’s loyalty program and shopper analytics dashboards, we can create highly personalized experiences that make each shopper feel heard and valued. We are looking forward to delighting our shoppers with these individually curated opportunities.”
The personalized deals aim to strengthen the chain’s loyalty program which “helps shoppers make the most of rewards, instant rebates, personalized recommendations and more,” according to Birdzi.
“A one-on-one approach to outreach is key to establishing a sense of community,” said Shekar Raman, CEO and co-founder of Birdzi, in a statement. “Berkot’s is already reaping the benefits of the heightened connectivity personalization fosters as it brings its customer engagement capabilities to the next level.”
Birdzi announced in March that it has partnered with LOC Software, a point-of-sale software company, to enable the personalized loyalty program. The company tested the software capabilities with Indiana-based grocer Strack & Van Till and was able to increase the rate at which customers opened promotional emails by more than 37%, Birdzi said at the time.