Technology

Bringg Fast-Tracks Solution for Small Retailers

Last-mile logistics platform for online giants changes lane
BringgNow
Photograph courtesy of BringgNow

The last-mile logistics platform Bringg—known for processing and dispatching deliveries for online giants such as Walmart—is fast-tracking a related solution for smaller retailers now facing unprecedented demand for delivery.

The company says its new BringgNow solution will help businesses such as grocery stores, convenience stores and restaurants launch and scale deliveries as demand for online shopping ramps up during the coronavirus crisis. Initially scheduled for release later this year, Bringg said the decision to release earlier could help manage the spread of COVID-19.

Bringg, based in Israel with U.S. headquarters in Chicago, also said it is offering the solution for free—a tactic announced by several retail tech companies in recent weeks.

“The world is facing a crisis, and we are seeing businesses across every sector and market look to new solutions in order to adapt to the new normal everyone is experiencing,” Guy Bloch, CEO of Bringg, said in a statement. “In seeing the tremendous rise in demand around the world for delivery, we felt a community obligation to accelerate the release of this solution to provide businesses a free and easy tool to enable them to start, grow and manage online delivery.”

Bringg said it can help retailers orchestrate last-mile deliveries—using dedicated delivery fleets, crowd-sourced drivers or a combination of them—by ensuring deliveries are dispatched most efficiently.

The company said the software allows retailers to get delivery operations up and running with easy registration and an intuitive web-based dashboard to create and manage incoming orders. It provides visibility to delivery fleets allowing for efficient dispatch and for onboarding of delivery drivers and provides a branded, customer-facing experience providing live track-and-trace and real-time communications.

“No person or business can single-handedly solve the crisis the world is facing with COVID-19, but if we work together as a community we can make an impact and solve the issues that we collectively face,” Bloch said. “Now more than ever, both businesses and people need to focus on supporting one another in order to succeed together.”

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