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Caviar Has Half of a Good Idea

Food delivery app Caviar highlights partner restaurants owned or led by women

lempert

Caviar, a food delivery app, highlights at the top of its app its partner restaurants that are owned, led or have a head chef that is a woman. It’s a limited list so far, but the app allows users to nominate additional restaurants.

Caviar partnered with Pineapple Collaborative, a platform for women to talk about and share experiences with food, so the section on the app is called “Women-Powered with Pineapple.” Caviar says it plans to host events with women-led restaurants in San Francisco, New York, Los Angeles, and Washington, D.C., to raise their awareness, and of course, awareness of their app.

While Caviar does list the restaurants, they do not include any more details about the women, or their photos—which seems like a missed opportunity to me.

But the biggest opportunity that I feel they are missing in this era where we demand transparency and knowing everything about our foods is to do this for every restaurant whether they be women or men leaders and include their photos, a brief bio and any awards that they may have won. 

You might disagree with me and say that’s what Facebook, Twitter or Instagram is for—and as Facebook changes its model and becomes more of a platform for ordering food and other things, to be able to bundle it all together makes sense. And let's not forget Alexa. Call up the name of a restaurant and you’ll get the address and phone, Yelp ratings and most times the photo of one of their dishes. But nothing about the chef or owner.

It’s a missed opportunity for these businesses to get closer to the consumer—and an idea that grocerants could and should embrace. Why not have your chef—male or female—build a relationship with customers? 

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