Domino’s "Hotspots” will allow its drivers to meet customers at U.S. beaches, parks and landmarks to hand over pizza, cheesy bread and other food.
The reason this is so smart is that Domino’s recognizes that people eat differently now that they once did. People are eating and snacking everywhere, and to be able to deliver foods and beverages where people want to eat is a brilliant move.
The question is whether the company and their drivers can make it happen. Finding nearby parking could be an issue; while using GPS to find the person who ordered is easy. And then there is the question of if this offering somehow interferes with the license that other food stands have with certain public locations like ball parks or beaches that may prohibit other food operators from selling their foods at these locations.
It will be interesting to watch to see if this is a food disruptor or a food bust.