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Exploring AI and Price Optimization With Precima’s Brian Crain

Global head of partnership development discusses how price optimization has evolved in the past decade

In this installment of WGB’s weekly podcast, Brian Crain, global head of partnership development for customer analytics solutions provider Precima, discusses how price optimization has evolved in the past decade, including its far more strategic role in an omnichannel environment. The segment also delves into how AI and machine learning are tools retailers need to fully and effectively implement price optimization strategies.

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