How and Where Consumers Are Using Smart Speakers

The Lempert Report: Amazon Echo is leading the pack, according to several studies

A survey of 1,000 U.S. adults conducted by Voicebot and Rain Agency found that more than a quarter (26%) of smart-speaker owners have made at least one voice purchase and 12% shop by voice every month. 

Another study by Delineate reported that 95% consumers are aware of smart speakers, and found that 25% of consumers without a smart speaker plan to get one.

Chuck Martin wrote on MediaPost that the Rain study found 10% of those without a smart speaker plan to get one this year. That would account for 50% growth in the smart-speaker user base. 

He goes on to delineate that these speakers are placed in many rooms, including the living room (46%), kitchen (41%), bedroom (37%), bathroom (6%), dining room (6%), garage (6%) and work office (3%). 

As with all other smart speaker studies, this one also shows Amazon out in front with its Echo smart-speaker line. So what are people doing with this tool? 

ComScore surveyed consumers and found that just 8% order food, while 14% play games, almost 40% use it as a reminder or to-do list, and 57% check the weather. The No. 1 use? Asking general questions. 

Voicebot reports that there are now over 15,000 skills available on the bot.


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