Hy-Vee has expanded its partnership with Quotient, a digital media and promotions technology company, to deliver off-site media services and experiences, digital promotions, measurement and granular targeting through the new Hy-Vee Digital Media Network.
Through the expanded partnership, brands will be able to access and use Quotient’s data to target shoppers with relevant offers and track the success of these campaigns, including return on ad spend and return on promotion spend. Quotient additionally can provide Hy-Vee and its advertisers with insight into how campaigns are performing when compared to sales.
“Quotient brings us a winning combination of industry expertise, scale, technology and data to more strategically reach and serve our customers,” said Jessica Ringena, SVP and chief digital officer of West Des Moines, Iowa-based Hy-Vee. “The personalized savings that this partnership will bring to our customers further expands on our promise to deliver great value and exceptional service.”
Quotient’s Retailer Promotions Platform powers digital coupons through Hy-Vee’s website to give shoppers a more personalized and convenient digital experience. Additionally, Hy-Vee is the latest retailer to roll out Quotient’s new Promotion Amplification solution that combines retailer point-of-sale and loyalty card data with weekly retailer sales and offers.
“We’re thrilled that Hy-Vee has looked to Quotient to power the next generation of its digital savings platform to provide more value to brands as well as shoppers,” said Steven Boal, CEO of Quotient. “The partnership comes as part of the continued expansion of Quotient’s retailer network, which captures point-of-sale data and enables intelligent targeting for brand campaigns.”