Technology

Inspire Home Cooks to Give Cart Averages a Boost

Home cook
Photograph: Shutterstock

Grocery shoppers are on a constant search for meal ideas—and for retailers, offering up recipe inspiration can be an excellent sales-boosting tactic.

Recipe inspiration plays a big role in where consumers shop and what they buy. This has become especially evident since the genesis of food blogs offering “shoppable recipes,” with each ingredient hyperlinked to an e-retailer who sells the item. And the strategy is an effective one; RetailWire opined that shoppable recipes may have greater sales-boosting potential than meal kits while offering a similar solution to the “what’s for dinner?” conundrum.

This presents a question, however, as to how grocers can leverage recipe inspiration to boost sales in-store as well as online—and in-store televisions can provide an answer.

Enhanced experiences drive sales

While ecommerce has become an indispensable part of most supermarkets’ business models, driving in-store traffic remains a priority. In-person shopping allows retailers to sidestep overhead fees associated with third-party delivery services and offers opportunities to boost cart averages as consumers browse the aisles. And the opportunity to encourage spontaneous purchases looks promising amid current market trends: According to Technomic’s March 2021 Supermarket Foodservice Consumer Marketbrief, unplanned purchases of grocery store foodservice have been seeing a gradual increase with each quarter, starting in Q3 2020.

As shoppers linger longer in the store, and as many are on the lookout for new recipes to try, in-store televisions offer the perfect platform for offering inspiration with in-house grocery chefs showing how to make dishes with ingredients from the store, Food Network favorites keeping shoppers atop of the latest trends in home cooking and more. The basket-boosting potential of in-store televisions is twofold: Not only can shoppable recipe ideas drive demand for featured ingredients, but offering entertainment can encourage shoppers to take their time browsing the aisles and possibly add more to their carts, too.

Industry leader DIRECTV for BUSINESS is grocers’ one-stop shop for all their entertainment needs. DIRECTV for BUSINESS offers reliable technologies; flexible program management and pricing solutions; 24/7 support; and a vast array of hi-def programming to suit any consumer base.

To learn more about how solutions from DIRECTV for BUSINESS can help retailers offer inspiration for home cooks—and boost foot traffic and cart averages along the way—click here.

This post is sponsored by DIRECTV for BUSINESS℠

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