Walmart Canada said that select regions in Toronto and Winnipeg will be eligible for same-day grocery delivery through Instacart, marking the first partnership between the San Francisco-based technology and the international division of Walmart.
The deal marks a further expansion of Instacart in Canada, which launched service in the country last year through Loblaw-owned stores. Instacart services went live at select Toronto-area stores this week and will launch in Winnipeg on Sept. 27.
“Canada was a little behind the U.S. in terms of adoption, but our business there has met or exceeded our expectations,” Nilam Ganenthiran, chief business officer for Instacart, told WGB in an interview.
Walmart said the Instacart offering was part of a suite of services including grocery pickup and home delivery helping its customers shop where, when and how they want. Ganenthiran said customers who order from Walmart through the Instacart marketplace will get the same prices as in stores.
In the U.S., Instacart offers delivery through Sam’s Club stores, but thus far Walmart’s Supercenters and Neighborhood Market stores are among the last retail holdouts. Instacart today counts 300 retail partners in 4,000 cities, reaching roughly 70% of the U.S. population, Ganenthiran said.
“Canadian families are busy, and saving time is as important as saving money,” said Lee Tappenden, president and CEO of Walmart Canada. “By teaming up with Instacart, we’re providing our customers with express home delivery of fresh, quality groceries at Walmart’s low prices every day in as little as an hour.”