Instacart is hoping to tap into the subsection of folks who want a fresh Christmas tree at home but don’t want the hassle of vacuuming up pine needles from their trunk.
The same-day delivery platform on Monday said customers can now order fresh-cut and artificial Christmas trees, as well as other large holiday décor, from grocery stores and other retailers for the first time.
The offering is made possible through Instacart’s Big & Bulky channel, which launched in August and currently has more than 600,000 shoppers who are able to deliver extra-large items up to 60 pounds.
Instacart’s Christmas tree delivery is geared toward customers who may not have a large vehicle or enough time this holiday season to bring home the greenery.
“Trimming a holiday tree is a beloved annual tradition for many families, and we’re delighted to offer a convenient and time-saving way for customers to get their trees and seasonal décor with just a few taps, so they can spend more time holiday-ing and less time hauling,” Instacart Chief Product Officer Daniel Danker said in a statement.
Live trees up to five feet tall are available for same-day Instacart delivery, the company said. And customers can ask that they be trimmed and leveled in the delivery instructions section of the app.
Instacart will also deliver artificial trees that are even larger, up to nine feet tall, the company said.
With the debut of its Big & Bulky service, Instacart enlisted shoppers with large vehicles who can opt-in to deliver batches of goods that include large items.
“With Big & Bulky, customers can order their grocery items and household goods—such as grilling items, beverages printer ink or packing tape—directly alongside their large item orders for delivery at the same time,” Instacart said in a statement at the time. “Whether they are tailgating for the big game, building a home office or planning a residential move, customers can now rely on Instacart for all of their shopping needs with a single order.”
Instacart works with more than 1,000 national, regional and local retail banners at more than 75,000 stores.