Meijer revamps its mPerks rewards program

The Michigan-based grocer will offer more personalized savings and opportunity for shoppers to earn points.
Meijer is revamping its mPerks. / Illustration courtesy: Meijer

Looking to provide more savings for shoppers, Meijer announced Thursday it is revamping mPerks, the grocery retailer’s digital coupon and rewards program.

Shoppers in Southeast Michigan will begin transitioning to the new mPerks program first on Monday, while the retailer's other Midwest markets will roll over to the new program in phases throughout January and February, Meijer said in a statement.

The new upgrades to mPerks will allow shoppers the chance to earn more points for every dollar spent and every qualifying prescription filled, as well as other opportunities to earn more points. 

"Meijer is committed to providing value and convenience for our customers, and the changes we've made to mPerks expands on both by offering more personalized savings, along with more opportunities to earn points," Meijer VP of Customer Strategy Derek Steele said in a statement. "We want to ensure we're continuing to provide personalized value while also making the experience fun and engaging."

Changes customers will notice include:

  • Purchases now earn points, which customers can apply toward the savings of their choice
  • Each qualifying prescription filled now earns points, instead of every five prescriptions filled
  • Points expire after 90 days, as opposed to 45 days in current system
  • Customers choose when and how they want to redeem points for additional savings

Meijer soon will unveil its small-footprint grocery concept.The Midwest retailer will open two Meijer Grocery stores in southeast Michigan on Jan. 26, which will focus on convenience and a quick in-and-out shopping experience.

The first two Meijer Grocery stores will open in neighborhoods in southeast Michigan's Orion Township and Macomb.

Meijer is a privately-owned and family-operated company that operates supercenters and grocery stores throughout MichiganOhioIndianaIllinoisKentucky and Wisconsin.




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