Mercato Introduces Same-Day Delivery Subscription

Fee-based program allows consumers to have items delivered from independent grocers
Mercato Delivery
Photograph courtesy of Mercato

Mercato, an online commerce platform for independent grocers and specialty food stores, has launched an unlimited same-day delivery offering called Mercato Green. The subscription-based delivery program is available in 25 states and offers unlimited same-day deliveries from local grocers. For every order placed by a Mercato Green member, the company also will plant a tree.

The program is available with two subscription options, both of which offer a 14-day free trial. The Neighborhood plan, $8 a month billed annually for $96, allows customers to order from stores within three miles of their delivery location. The City plan, $23 a month billed annually for $276, offers delivery from stores within 10 miles of the customers’ location. Both plans require a minimum $35 order. If the customer orders from a store outside the plan parameters, the store’s regular delivery fee applies. Customers can order anything from fresh foods to pantry staples for delivery typically within an hour or two.

“We’re making local grocery delivery more accessible to everyone,” said Mercato founder and CEO Bobby Brannigan. “We all lead busy lives and time is often our most constrained resource. A simple trip to the grocery store can take an hour, or more, and many people go multiple times a week. Mercato Green helps reduce the time people spend on grocery shopping and increases access to these great stores. Since the monthly cost of the program is around the price of a single grocery delivery, it’s a great value as well.”

The Mercato Green program features an online store where consumers can easily select the items they need and also offers grocers white-label options, as well as weekly circular and real-time inventory management through an API.


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