Shelf Engine Appoints Kane McCord as President and Chief Revenue Officer

Former Ibotta COO to lead sales, marketing and operations
Photograph: Shutterstock

Kane McCord, most recently COO of the mobile shopping app Ibotta, has joined Shelf Engine as its new president and chief revenue officer, the Seattle-based food supply chain software company said.

McCord brings nearly two decades of executive leadership to this role and will be leading the Sales, Customer Success, Marketing, Operations, and Shared Services teams while reporting to Shelf Engine co-founder and CEO Stefan Kalb.

McCord spent the last eight years at Ibotta, serving as the COO and leading the organization through its highest rate of growth in its history, Shelf Engine said. During his tenure, the company grew from pre-revenue to hundreds of millions of dollars in annual revenue, and from less than 15 to more than 700 employees while becoming the leading consumer promotions platform in retail and CPG. McCord built and led the client teams responsible for establishing relationships with more than 1,300 CPG brands and leading retailers such as Amazon, Walmart, Kroger and Target.

Kane McCord

Kane McCord

Prior to Ibotta, McCord was an associate partner at McKinsey & Co. He holds a BS in Finance from Indiana University and an MBA from Harvard Business School.

“Kane is joining Shelf Engine during a period of exponential growth and his background in retail and CPG will help us more rapidly expand to deliver increased sales, margin expansion, and improved consumer experience for our retail partners while eliminating food waste and helping the environment,” Kalb said in a statement. “Kane has a deep understanding of the retailer pain points our technology solves and his unique background of working with Fortune 500 brands and retailers and scaling a company from pre-revenue to unicorn status makes him a perfect fit for our leadership team.”

Shelf Engine is a machine-learning software company helping retailers forecast demand and order perishable foods, reducing waste and out-of-stocks. The company says its unique business model automates the entire ordering process from vendor management to shelf optimization, saving retailers money and reducing risk by buying back any unsold items.

“In my nearly 20 years in retail, CPG, and consumer technology, I have yet to encounter a more exciting and transformational technology platform than Shelf Engine, and the entire company—from the executive leaders to the field team—is composed of some of the smartest, ambitious, and most humble individuals I’ve ever met,” McCord said. “With this team and our unrivaled technology we’re delivering increased sales at dramatically higher margins, and enabling a vastly better shopping experience; this unique value proposition is coveted by every leading retailer. The opportunity to deliver this magnitude of bottom line impact for our retail customers while eliminating food and environmental waste is incredibly unique and I’m grateful to be a part of this amazing organization.”

Launched in 2015, Shelf Engine has more than 200 employees and manages orders for leading retailers at thousands of locations nationwide including Kroger Co.


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