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Tips for Distilling Complexities Into Intelligent Shopper Solutions

Aimia GM Steve Campbell shares why it’s critical for retailers to effectively use customer data to make better decisions

In this "10 Items or Less" podcast, Steve Campbell, general manager of the Americas for Aimia Intelligent Shopper Solutions, shares insights on how the convergence of changing consumer expectations, rapid adoption of new technologies, expanding social networks and new digital channels present a mandate for retailers to have a much better and stronger grasp on understanding their customers in order to respond appropriately in the grocery-gone-wild world.

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