IBM Offers Mobile Checkout App
IBM unveiled its IBM Mobile Shopper application that allows consumers to scan items into a mobile phone as they shop the aisles and then check themselves out at an IBM self-checkout station. Designed...
How Personalization Is Reshaping the Shopping Experience
As physical brick-and-mortar shopping melds with the digital world, customer experience is the defining battleground as shoppers engage with retailers at any time and from any place.