United Fresh Launches Sales Training Program

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United Fresh has launched a new sales training program, specifically designed for the fresh produce industry. The program will focus on the fundamentals of selling for up-and-coming produce sales staff. The day and a half program will be offered twice this year; once in Seaside, Calif., and once in Dallas.

An initiative of the United Fresh Grower-Shipper Board, the Produce Sales Training program was created to deliver baseline selling skills and techniques for staff who want to deepen their knowledge of the sales process. The course is designed to be highly interactive and customized in a limited environment of 20 participants. Attendees will learn key objectives such as how to identify customer needs, how to engage customers, and how to close a sale. 

"Our board identified an important training need for sales professionals in our industry,” says Tom Deardorff, president, Deardorff Family Farms and Chairman of the United Fresh Grower-Shipper Board. “The fundamental sales tools and techniques taught in this course will allow them to expand their sales skillset, advance our businesses and ultimately the way we sell across the industry.”

United Fresh’s Produce Sales Training program is presented by Jan Kessinger of Henderson Kessinger Consulting (HKC). HKC Inc. was founded in 1994 with a focus on creating sales with a commitment to meeting the needs of the customer. Jan specializes in delivering customized sales training programs and boasts a diverse portfolio of clients across myriad business sectors. 


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