The days of two different breakfasts for gluten-free households are over with the launch of Nicole’s Naturals Gluten-Free Waffle & Pancake Mix. Nicole’s Naturals is made with the highest quality, all-natural ingredients and spices usually only found in homemade mixes, making the waffles and pancakes taste like a family recipe, company officials say.
Called “delicious” and a “waffle you want to eat” by the Los Angeles Times, Nicole’s Naturals Mix is made without artificial ingredients, preservatives or refined grains, officials add. Nicole’s Naturals’ products have been independently tested at less than five parts per million, far below the FDA regulation of 20 parts per million for products labeled gluten-free.
Raised in North Carolina, Nicole’s Naturals’ Founder Nicole Washington grew up in the kitchen and was responsible for cooking dinner for her family by the age of 10. Homemade breakfasts were a favorite dish of her Southern family, and while she ultimately became an industrial engineer, cooking and entertaining continued to be a source of love and enjoyment in Nicole’s life. But it was her engineering mindset that drove her to find a culinary solution once she was diagnosed with gluten intolerance in 2003. After much trial and error, she developed a gluten-free recipe to replace her family’s beloved waffles and they didn’t even notice when she swapped the new gluten-free recipe for her tried-and-true dish. After revealing her secret, Nicole’s husband encouraged her to package her product, and Nicole’s Naturals was born.
“In gluten-free families those with allergies are often singled-out with a separate meal and not able to eat what the rest of the family is enjoying,” says Nicole’s Naturals founder Nicole Washington. “Our mix is a real solution for waffle- and pancake-loving families as the cook only has to make one breakfast.”
Roughly 40 million consumers purchase gluten-free products, four million of whom suffer from celiac disease, which requires that they avoid eating gluten.