Through a proprietary process, the company takes a mix of spinach, broccoli, carrots, beets, shiitake mushrooms and tomatoes, turns them into a concentrate and adds them to the original Veggie Stix. The process improves the snack by delivering meaningful levels of numerous vitamins and phytonutrients, including Vitamin A, B1, B6, C, D, E and K, all without changing the great taste (or price).
"It’s the whole food vegetable concentrates in Veggie Stix that make all the difference,” says Steve Kinsley, a registered dietician. “The concentrates retain the nutrients and the flavors of the vegetables during the cooking process so you get significant proportions of multiple vitamins in one serving of Veggie Stix. It’s a much healthier treat than conventional snack foods.”
Mark Gillis, president and CEO of Good Health Natural Products, says the snack marks a departure—and a revolution—for the snack-food industry. “Organic and naturally produced fresh foods are indeed better for you,” says Gillis. “But until now, manufacturers of processed packaged foods have only been able to make their products less bad by making them with less fat, less sodium or by eliminating trans-fats.”
“This is one small step towards fulfilling our responsibility to provide better nutrition for our families and our children,” says Gillis. “If we lead, others will follow.”
by Good Health Natural Products
In April, Good Health Natural Products began shipping a new line of Veggie Stix vegetable snacks to mass retailers. The reformulated Veggie Stix has up to 25 percent of the recommended daily allowance of key vitamins like Vitamin A, B6, D and E.