Romancing the Stove
Many of the trends in fresh in the past year as well as the emerging perimeter trends of today are a direct result of consumers cooking more at home.
The Return of Prepared Foods
Consumers also gained a greater appreciation for the value of quality prepared foods from the in-store deli during the pandemic. “Prepared foods are back because people are tired of cooking,” says Parker. “And they’re willing to pay more for quality and convenience.”