In Whom Do They Trust?

WGB and BrandSpark reunite for the industry’s second annual benchmark study to probe which retailers are most effectively winning the hearts of the widely courted U.S. food shopper.

What’s Love Got To Do With It?

Top 10 Factors Impacting Trust


Insights for WGB’s second annual Most Trusted U.S. Food Retailers report were conducted in conjunction with BrandSpark International’s Most Trusted Retailers research study. Respondents were collected from a national panel representing U.S. residents 18 and older who participate in grocery shopping for their household and were recruited from an email invitation to participate in an online survey in September 2018. The sample of 4,260 respondents is nationally representative by age, gender, census region and income level. The final weighted sample is 69% women and 31% men. For more information, visit

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