Seth Goldman, who co-founded Honest Tea in 1998 with Barry Nalebuff, is responsible for more than one of the food and beverage industry’s most iconic brands of the past decade. In March 2011, Bethesda, Md.-based Honest Tea became the first organic and fair-trade brand in one of the world’s largest beverage distribution systems when it was acquired by The Coca-Cola Co., Atlanta. Today, Honest Tea is the nation’s top-selling ready-to-drink organic bottled tea, and Honest Kids is the nation’s top-selling organic kids beverage. In 2016, Goldman was named “TeaEO” emeritus and innovation catalyst of Coca-Cola’s Venturing & Emerging Brands unit. The transition allowed him to take on an additional role as executive chairman of El Segundo, Calif.-based Beyond Meat, a leader in plant-based protein research and development, where he has been a board member since 2012.