2021&#39;s Most Trusted <br>Grocery Retailers

2021's Most Trusted
Grocery Retailers

What a difference a year makes. H-E-B, a past multi-time winner in WGB and BrandSpark’s Most Trusted report—now in its fifth year—may have taken a backseat to Publix last year, but when it comes to consumer confidence this year, the San Antonio, Texas-based grocer isn’t playing second fiddle to anyone.


Most Trusted for Grocery by Own Shoppers

% of own shoppers in past six months


Data for WGB’s fifth annual Most Trusted U.S. Food Retailer report was conducted by BrandSpark International. For this year’s study, respondents were invited from online research panels to participate in an online survey in October 2021. The national panel was comprised of residents of the U.S. who are 18 and older. The sample of nearly 3,200 respondents was nationally representative by age, gender, census region and income level. The final weighted sample was 68% women, 32% men. BrandSpark uniquely combines real world consumer and shopper insights with marketing services and credentials. Its research methodologies are designed to help brands win at retail by revealing what drives shopper decisions in-store and online. For more information, visit BrandSpark.com.