5 Ways Retailers Are Courting Pet Parents

5 Ways Retailers Are Courting Pet Parents

Target Puts a Premium Spin on Private-Label Pet

Target had already cultivated a large and loyal following for its Boots & Barkley line of pet accessories—think hoodies for dogs, a taco-truck cat scratcher and a plethora of Halloween costumes—when it jumped into the private-label pet-food business in August 2021.

5 Ways Retailers Are Courting Pet Parents

Food City Offers a Tailored Pet Experience

One reason for Food City’s success in pet is its expansive variety of food, treats and supplies tailored to the individual store.

BJ's Wholesale Club’s pet supplies and accessories are a solid choice for consumers looking to please not only their best friend but their wallet as well.

Pet adoptions saw a surge during the beginning stages of the pandemic, and as consumers spent more time at home—with Fido and Felix never too far away—these furry friends have become more like family members.

Sprouts Farmers Market prides itself on its “good for you, good for your family and good for the planet” grocery model—and that also includes pets.

Consumers willing to spring for premium options presents retailers with a great opportunity—and since the pandemic prompted a spike in pet adoptions, the opportunity is even greater.

Walmart’s continued push into healthcare—and being a source for everything from routine vaccinations to checkups—extends into care for four-legged members of customers’ households, too.