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Sara Lee and Skippy Teaming for 'Summer of Fun'

Sara Lee and Skippy are combining their marketing and digital efforts to put forth in-store displays, IRC coupons and a digital platform.

CPG

Kellogg Divests Keebler Cookies, Related Businesses to Ferrero

The cash transaction to sell its cookies and snacks division to Nutella and Tic Tac parent is valued at $1.3 billion and is set to close in July.

With foodservice evolving faster than retailers can adapt, it's time for a proactive approach.

What's On Tap: The cheapest states to buy beer; plus, Budweiser partners with Charlize Theron for Oscars promotion.

Humanization and healthy profiles are driving sales in the category.

Clean ingredients, plant-based options and convenience are leading the category.

Retailers can boost CPG aisles by focusing on niche consumer demands and optimizing product assortments to cater to evolving tastes.

What's on Tap: Stella Artois creates a beer-serving robot and a second Ohio Meijer receives a high-proof liquor license.

An exclusive look at the WGB editors' favorite road-tested new finds.

The Lempert Report: Sales of the niche product increased by nearly 50% from 2016 to 2017.