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CPGs

CPG

Tony the Tiger Meets Toucan Sam in New Cereal

Kellogg's limited-edition Mashups combines Frosted Flakes with Froot Loops.

Retailers

Deeper Data Sharing Forecasts Changes for Category Manager Roles

Collaboration between retailers and supplier is improving but benefits skew toward retail, Coresight/Precima survey shows.

Products

Grocers Ramp Up Snack Offerings

By Amanda Baltazar on May 08, 2020

Between main meals, consumers are crazy for healthy, indulgent and clean products.

CPG

5 Cool New Products

By WGB Staff on Apr. 27, 2020

WGB's editors give 2020's latest products a test

Industry Partners

ECRM To Move Forward With 2020 Sessions, Virtually

By Meg Major on Apr. 22, 2020

The new virtual platform was designed to deliver an equally valuable experience remotely as is possible with in-person meetings.

Retailers

How In-Store Brands Are Taking Over In-Store

By Phil Lempert on Apr. 10, 2020

The Lempert Report: Increased quality and better variety have all led more shoppers to switch to store brands.

CPG

Unilever Gets 5 Stars for New Child Marketing Guidelines

By Phil Lempert on Mar. 26, 2020

The Lempert Report: Unilever is updating its principles for marketing food and beverages to kids, and putting people and health above profits.

Products

Top Products of March 2020: Editors' Elites

By WGB Staff on Mar. 20, 2020

WGB's editors try out the latest products.

Industry Partners

WMU Food Marketing Conference Latest To Be Postponed Due to COVID-19

By Meg Major on Mar. 10, 2020

The university’s single-largest revenue stream is upended indefinitely. Meanwhile, Natural Products Expo West organizers decide next steps on the postponement of last week’s confab.

Retailers

A Look Back at the 2020 NGA Show

By Meg Major on Mar. 09, 2020

The recently concluded event for the nation's independent grocers featured a packed agenda with more than 60 educational sessions covering a range of issues.

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