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Floral

Industry Partners

Meet the International Fresh Produce Association

 By Christine LaFave Grace on Oct. 28, 2021

The new IFPA aims to speak with a "more unified, authoritative voice" for players in the fresh produce and floral industries.

Retailers

Save Mart, Lucky Say, ‘I Do’ to Return of Lucrative Wedding Biz

 By Jennifer Strailey on Sep. 30, 2021

A "bridal wave" of pent-up demand for pandemic-postponed nuptials is coming, creating an opportunity for grocers in floral, catering, adult beverages and more.

Retailers

Albertsons’ Altar Ego: Expands Own Brands With New Online Wedding Floral Program

By Jennifer Strailey on May 26, 2021

With a wedding season that is expected to be unlike any other around the corner, the retailer has introduced a new online floral program featuring affordable, hand-cut flowers for the big day.

Retailers

Can Grocers Hold Onto Last Year’s $183M Floral Sales Gains?

By Jennifer Strailey on May 17, 2021

While the pandemic forced many to stay at home last year, it didn’t stop consumers from bringing the outside in with plants and floral arrangements.

Fresh Food

Produce Sales Close Out Summer on High Note

By Anne-Marie Roerink on Sep. 18, 2020

Fresh produce grew 11.6% over last year, surpassing growth in shelf-stable products.

Fresh Food

Fresh Produce Sales Settle Into Elevated New Normal

By Anne-Marie Roerink on Sep. 03, 2020

As back to school beckons, fresh produce sales are seeing a leveling off of about 10% above last year’s sales.

Fresh Food

Produce Sales Up $4.5B Over 2019 YTD

By Anne-Marie Roerink on Aug. 31, 2020

An additional 2.9 billion pounds of fresh produce have been sold in 2020.

Fresh Food

PMA Partners With Virtual Marketplace as COVID-19 Restricts Trading

By WGB Staff on Apr. 13, 2020

The Produce Marketing Association said its members can use the newly created iTradeMarketplace virtual trading platform free for six months.

Fresh Food

COVID-19’s Latest Trade Show Victims: IDDBA and United Fresh

By Meg Major and Jennifer Strailey on Mar. 31, 2020

The fresh produce trade association moves to a virtual show that will feature live keynote presentations, roundtable discussion groups, community networking and a robust expo floor.

Fresh Food

The Fresh Market Romances the Store

By Jennifer Strailey on Jan. 17, 2020

The retailer is elevating the supermarket floral department experience this Valentine's Day with a promotion featuring the freshest flowers and gourmet food.

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