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Merchandising/Marketing

CPG

Mind Your P/E Q's

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

Retailers

The Fresh Market Goes Trend Spotting With Innovation Incubator

The specialty grocer has partnered with venture studio 25madison to drive innovation in its stores.

Walmart CEO Doug McMillon lauds the "in your face” presentation of Produce 2.0 and says chain now “matches up” with conventional rivals in fresh.

SKU reductions and "simplified" assortments cause near-term disruption but will position the club chain for long-term growth, CEO says.

Lower bins and wider aisles will showcase fresh improvements, which officials say will make stores easier to shop and stock.

Value and convenience can create distinction in a crowded marketplace.

For every social media post with #meijersimplygive, the retailer will contribute a meal.

The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.

The deal with TrueCar—one of several on the way—links the automotive marketplace to Kroger’s shopper base in an extension of its “seamless” strategy.

Increased penetration of private labels, omnichannel offerings and a changing retail landscape add more complexities to the P/E balancing act.

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