Kroger Precision Marketing adds video and CTV digital platforms

Advertisers will now be able to use the retailer’s sales data to reach relevant households.


Walmart Is Opening Some Teeny-Tiny Stores for Campers

The retail giant partnered with Getaway, a company that rents very small camping cabins, on The General Store by Walmart, which will sell curated goods for vacationers.

Pacvue said advertisers can programmatically manage advertising campaigns on Kroger to “create cost efficiencies, grow share of voice, and increase sales.”

The Boise, Idaho-based grocer’s retail media arm has partnered with The Trade Desk to enable audience and measurement solutions across the open internet.

The digital advertising company will add 2,600 point-of-sale displays to the grocer’s network.

Amazon adds discounts on essentials at Amazon Fresh stores, and Target promises deep discounts on its owned brands, including Good & Gather.

Walmart Connect, which has its sights set on being a Top 10 advertising platform in the U.S., will roll out "premium advertising experiences" and new tools for sellers.

Attempting to use the same business practices of the past will not deliver the value that today's increasingly price-sensitive customers seek, writes grocery industry veteran Kevin Sterneckert.

Online and in store, consumers are craving convenient, creative, inflation-beating meal solutions, says IRI's Jonna Parker. But grocers have a ways to go in meeting that need, she says.

Ten suppliers will complete a 10-week curriculum and work with a Whole Foods local forager for a year as part of a new program the retailer hopes will elevate its supplier support.

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