Merchandising/Marketing

Technology

Instacart makes a big NFL ad play

The same-day grocery delivery platform launched its first major marketing campaign with a CPG brand, Michelob Ultra, with a shoppable ad that guides shoppers into purchasing game-day snacks and drinks.

Technology

Kroger pilot aims to put digital offers into the hands of in-store shoppers

Catalina Reach Extender solution to ferry 84.51° personalized online promotions to printers in the checkout lane.

Solution with Omnicom Media Group to facilitate CPG brand ad buys for streaming video content.

The Texas grocer, known for cultivating very loyal shoppers, is rolling out a line of branded shirts, socks, baby onesies and more.

The new brand campaign includes installing tiny billboards in high-traffic areas in Atlanta, Dallas and Minneapolis for shoppers to interact with.

Advertisers will now be able to use the retailer’s sales data to reach relevant households.

The retail giant partnered with Getaway, a company that rents very small camping cabins, on The General Store by Walmart, which will sell curated goods for vacationers.

Pacvue said advertisers can programmatically manage advertising campaigns on Kroger to “create cost efficiencies, grow share of voice, and increase sales.”

The Boise, Idaho-based grocer’s retail media arm has partnered with The Trade Desk to enable audience and measurement solutions across the open internet.

The digital advertising company will add 2,600 point-of-sale displays to the grocer’s network.

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