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Merchandising/Marketing

Retailers

Eagle Eye, Dunnhumby Provide Personalization at Scale for Southeastern Grocers

The collaboration will help the operator offer targeted promotions and rewards through its mobile app and website.

Retailers

Retailers Kick Off Family Meals Month Pandemic-Style

September’s Family Meals Month stresses meals together as more meals than ever are being enjoyed together in the home, a trend expected to outlast the pandemic.

Industry Partners

NGA Opens Creative Choice Award Nominations

By WGB Staff on Aug. 31, 2020

The program recognizes the best merchandising and marketing programs in independent grocers.

Retailers

Fresh Thyme Unveils ‘Refined, Sharpened’ New Logo

By Kristina Peters on Aug. 27, 2020

Along with the new logo, the specialty retailer will debut a new “This Is Real” advertising campaign on Aug. 30 that highlights the diversity and uniqueness of the Fresh Thyme customer.

Center Store

Got Milk?—The Next Generation

By Kat Martin on Aug. 25, 2020

The iconic marketing campaign has been brought back to life in ways that fit the new tech-savvy generations.

Retailers

Sweeping Changes at Giant Highlight New Branding Message

By Jon Springer on Aug. 24, 2020

The “For Today’s Table” branding platform includes a comprehensive reset of store decor, assortments and advertising, designed to consolidate momentum at the Ahold Delhaize USA brands.

Retailers

Sprouts Grows a New Brand Identity

By Jon Springer on Aug. 21, 2020

A new logo and slogan have joined an ongoing go-to-market transformation for the Phoenix-based fresh foods retailer.

Retailers

Hy-Vee Joins Indianapolis 500

By Kat Martin on Aug. 19, 2020

The Midwestern retailer is sponsoring two cars in the iconic race.

Industry Partners

Why Now Is the Ideal Time for Grocery Executives to Reassess Their Business

By Eric Karlson on Aug. 12, 2020

COVID has delivered a near-term boost to traditional grocery retailers—and an opportunity to address the fundamentals affecting their long-term prognosis, the author says.

Technology

Inmar Intelligence Launches Retail Cloud Marketing Suite

By WGB Staff on Jul. 30, 2020

The solution is designed to help retailers create a seamless omnichannel experience for shoppers.

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