How Albertsons Is Helping Advertisers ‘Reach the Right Audience’

The Boise, Idaho-based grocer’s retail media arm has partnered with The Trade Desk to enable audience and measurement solutions across the open internet.


Southeastern Grocers Enlists Grocery TV for In-Store Retail Media Expansion

The digital advertising company will add 2,600 point-of-sale displays to the grocer’s network.

Amazon adds discounts on essentials at Amazon Fresh stores, and Target promises deep discounts on its owned brands, including Good & Gather.

Attempting to use the same business practices of the past will not deliver the value that today's increasingly price-sensitive customers seek, writes grocery industry veteran Kevin Sterneckert.

Walmart Connect, which has its sights set on being a Top 10 advertising platform in the U.S., will roll out "premium advertising experiences" and new tools for sellers.

Online and in store, consumers are craving convenient, creative, inflation-beating meal solutions, says IRI's Jonna Parker. But grocers have a ways to go in meeting that need, she says.

Ten suppliers will complete a 10-week curriculum and work with a Whole Foods local forager for a year as part of a new program the retailer hopes will elevate its supplier support.

The retailer is emphasizing see-touch-try displays in redesigned and refreshed stores that invite customers to engage online while shopping in-store.

The retailer and distributor named Bennett Morgan as SVP of merchandising in the company's seventh executive leadership move since CEO Tony Sarsam took over in September 2020.

"Retailers can still control consumer behavior," CBRE's Karly Iacono says, predicting: "This is going to be the year of proactive retail rather than reactive retail."

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