Merchandising/Marketing

Retailers

Shop n' Save Moves to AI Promos

The independently-owned 80-store coalition sees the opportunity to optimize baskets through promotions based on immense data.

Retailers

Tops Moves to Expand Media Biz

New capabilities through Inmar to open targeted ads on website and off-site to 2 million Tops shoppers, the companies said.

In an interview with WGB, Ahold Delhaize’s Mark Williamson discusses getting the right message in the right place, and its implications for supporting the overall business.

Higher prices and increased marketing funds are on the way this year while retailers brace for slower sales, and tighter assortments, an Advantage Sales survey shows

A new software launching through the retailer's digital media arm delivers targeted digital ads based on scan and loyalty data to shoppers who might otherwise miss them, driving incremental trips, larger baskets and more effective weekly promos, the partners say.

Kroger's whimsical "Fresh for Everyone" ads inspire a series of ridiculous parody tributes.

Walmart debuts a new name, Walmart Connect, for its media business and plans to launch a demand-side platform for ad buyers in time for the 2021 holiday season.

The Lempert Report: Updated labels at the store level and online highlight businesses that are women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific or veteran-owned.

The Lempert Report: If nothing else has been learned during the pandemic, it is that it's time to be transparent.

The new program will highlight 3,100 items in-stores and online from women, Black, Asian-Pacific, Hispanic and veteran-owned businesses.

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