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Merchandising/Marketing

Retailers

A Price and Promotion Pandemic

COVID-19 has delivered a big but delicate sales boom that has highlighted emotions—and will pressure retailers to adjust when the crisis subsides.

Industry Partners

Grocers Urged to Look for the Silver Lining in ‘Lifestyle Changing’ Times

The scourge of COVID-19 provides a prime opportunity for food retailers to accelerate family meal promotions and meal guidance.

CPG

How Is COVID-19 Affecting Shopping Behaviors?

By WGB Staff on Mar. 19, 2020

New research from Acosta tracks how consumers’ buying behaviors are changing amid the coronavirus crisis.

Center Store

Pi Day: Real Holiday? No. Real Opportunity? Yes

By Andy Frye on Mar. 12, 2020

National Pi Day is coming, and it's one more reason for grocers to celebrate and bake up something special for customers while also ringing in profits.

Wellness

A New Trend in Marketing Kids' Cereals

By Phil Lempert on Mar. 10, 2020

The Lempert Report: In Europe, efforts are under way to remove cartoon characters from marketing and food packaging to boost healthy food choices for children.

Whitepapers

The 2020 Sustainable Packaging Report

Mar. 06, 2020

In this special report, Winsight Grocery Business answers some of the most pressing questions related to packaging by exploring how shoppers are driving retailers, CPG companies and packaging manufacturers to embrace sustainable packaging initiatives that will impact the marketplace—and the planet— today and in the years ahead.

Retailers

Lidl Dangling New Rewards for Frequent Shoppers

By Jon Springer on Feb. 27, 2020

The discounter’s gamified rewards app now incentivizes the path to “super shopper” status.

Retailers

Giant Unveils New Corporate Name, Logos

By Jon Springer on Feb. 26, 2020

Now to be known as The Giant Co., the retailer modernizes 47-year-old logos.

Retailers

NGA Celebrates 2020 Creative Choice Award Winners

By WGB Staff on Feb. 24, 2020

During its ongoing annual confab in San Diego, the association honored top independent grocers' marketing and merchandising programs from across the country.

Retailers

Harps Turns to AI Engagement in Birdzi Partnership

By WGB Staff on Feb. 21, 2020

The retailer is expanding its digital engagement efforts, seeking "real-time personalization."

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