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Merchandising/Marketing

CPG

Mind Your P/E Q's

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

Retailers

The Fresh Market Goes Trend Spotting With Innovation Incubator

The specialty grocer has partnered with venture studio 25madison to drive innovation in its stores.

Retailers

Walmart CEO: 'What Has Happened Here in Produce?'

By Jon Springer on Dec. 04, 2019

Walmart CEO Doug McMillon lauds the "in your face” presentation of Produce 2.0 and says chain now “matches up” with conventional rivals in fresh.

Retailers

BJ’s Plan: Do More With Less

By Jon Springer on Nov. 21, 2019

SKU reductions and "simplified" assortments cause near-term disruption but will position the club chain for long-term growth, CEO says.

Retailers

Walmart Reveals Produce 2.0 Merchandising Reset

By Jon Springer on Nov. 20, 2019

Lower bins and wider aisles will showcase fresh improvements, which officials say will make stores easier to shop and stock.

Retailers

How Retailers Can Get Shoppers to Go the 'Extra Mile'

By Katherine Black on Nov. 14, 2019

Value and convenience can create distinction in a crowded marketplace.

Retailers

Meijer’s Hashtag Campaign Raises Money for Simply Give

By WGB Staff on Nov. 12, 2019

For every social media post with #meijersimplygive, the retailer will contribute a meal.

Retailers

Kroger's New Look Draws Reactions—From Everyone

By Jon Springer on Nov. 08, 2019

The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.

Retailers

Kroger Drives Into Car-Selling Partnership

By Jon Springer on Nov. 08, 2019

The deal with TrueCar—one of several on the way—links the automotive marketplace to Kroger’s shopper base in an extension of its “seamless” strategy.

CPG

Cadent Marketing Spending Study Grades Brands’ Price/Equity Scores

By Meg Major on Nov. 07, 2019

Increased penetration of private labels, omnichannel offerings and a changing retail landscape add more complexities to the P/E balancing act.

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