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Merchandising/Marketing

CPG

Acosta Assembles New Board Following Recapitalization

Industry veterans joining the sales and marketing agency as new directors include Grant LaMontagne, Mark Gross, Darian Pickett, Joe Hartsig and Joe Crafton.

Fresh Food

Litehouse Kicks Off Annual Game Day Promo

A unique twist on the campaign includes #RanchtotheRescue delivery and free Instacart order delivery through Feb. 8 with $15 product purchase.

Retailers

Raley’s Drive To Be Different Gets an Assist From Machine Learning

By Jon Springer on Jan. 14, 2020

In an address at NRF 2020, CEO Keith Knopf describes how AI pricing is helping to grow unit share and support a changing brand amid lower priced competition.

Retailers

Albertsons' Pinterest Promo Provides Inspiration at the Edge for Shoppers

By Jon Springer on Jan. 13, 2020

An omnichannel holiday partnership illustrates influence of the retailer's new CPG-bred leadership, as well as intentions to redefine shopper marketing.

Industry Partners

Nielsen Acquires Precima to Enhance Retail Analytics

By WGB Staff on Jan. 13, 2020

The strategic acquisition of the Toronto-based retail analytics company will deepen the global market research firm’s portfolio of personalized pricing, promotion and assortment capabilities.

Technology

Retail Food Marketing in the Next Decade

By Phil Lempert on Jan. 07, 2020

2020 marks the arrival of an era in which retailers must adapt technology to create meaningful connections with shoppers.

Retailers

Ahold Pulls the Plug on Original Bfresh Location

By Jon Springer on Dec. 19, 2019

The experimental, millennial-focused format store, positioned as a hip alternative to its conventional grocery stores, is closing in Allston, Mass., due to poor sales.

CPG

Let’s Put the ‘C’ Back Into Consumer Goods

By Laura Gurski on Dec. 09, 2019

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

Retailers

3 Ways to Prepare for Amazon’s Next Push Into Grocery

By WGB Staff on Dec. 09, 2019

Contributor Anne Ryan writes that to continue to succeed and compete with Amazon, food retailers will need to disrupt the disruptor.

CPG

Mind Your P/E Q's

By Karen Strauss on Dec. 06, 2019

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

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