Merchandising/Marketing

Technology

Turning Coupons Into Currency, SKUx Emerges

The blockchain-enabled payment and inventive platform can address longstanding industry challenges around redemption and fraud, officials say.

Retailers

Kroger Flips Its Logo, Uniting Banners and Emphasizing Fresh

The retailer this week introduced a new branding icon meant to highlight omnichannel and fresh strategies, that also unites its varied store banners under a common symbol.

Walmart and Des Moines-based media mega-player Meredith Corp. want to help Millennial moms get dinner, again, on the table.

Save A Lot is stepping out from years of quiet reinvention with an energetic and distinct new message that customers like “like, a lot a lot,” Marketing SVP Tim Schroder says.

The Jacksonville, Fla.-based grocer is offering a “Try It, Love It, or Your Money Back” promotion on thousands of items, including those in its private-label SE Grocers line.

As the discounter embarks on a storewide modernization, it creates a one-of-kind campaign complete with a hip-hop-, rap- and pop-inspired video produced by MTV VMA award winner Drew Kirsch.

The Ahold Delhaize brand said the subscription-free boxes would support ambitions to increase healthy offerings and support local farmers.

The displays, newly launched at 200 Meijer stores in the Midwest, use "lift-and-learn" technology that mimics online "clicks" in-stores, drawing new shopper engagement and sales.

The venerable nutrition rating system in use at Ahold Delhaize banners get a new look that officials say will help shoppers more easily identify better-for-you foods.

SKUx co-founder Bobby Tinsley, a former musician, sings the praises of blockchain transforming the promotion into a trackable, secure form of payment.

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