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Merchandising/Marketing

Retailers

Shop n' Save Moves to AI Promos

The independently-owned 80-store coalition sees the opportunity to optimize baskets through promotions based on immense data.

Retailers

Tops Moves to Expand Media Biz

New capabilities through Inmar to open targeted ads on website and off-site to 2 million Tops shoppers, the companies said.

Industry Partners

How Retail Media Disrupts the Grocery Game

By Jon Springer on Mar. 17, 2021

In an interview with WGB, Ahold Delhaize’s Mark Williamson discusses getting the right message in the right place, and its implications for supporting the overall business.

Industry Partners

Retailers, Manufacturers Have Differing Sales Outlooks, Survey Shows

By WGB Staff on Mar. 17, 2021

Higher prices and increased marketing funds are on the way this year while retailers brace for slower sales, and tighter assortments, an Advantage Sales survey shows

Technology

Ahold Delhaize, Quotient Debut Promo 'Amplification' Tool

By Jon Springer on Mar. 16, 2021

A new software launching through the retailer's digital media arm delivers targeted digital ads based on scan and loyalty data to shoppers who might otherwise miss them, driving incremental trips, larger baskets and more effective weekly promos, the partners say.

Retailers

Krojis Go Viral as Kroger 'Low' Ads Become Memes

By Jon Springer on Feb. 03, 2021

Kroger's whimsical "Fresh for Everyone" ads inspire a series of ridiculous parody tributes.

Technology

Omni-vore: Walmart's Appetite To Be an Advertising Power Player

By WGB Staff on Jan. 28, 2021

Walmart debuts a new name, Walmart Connect, for its media business and plans to launch a demand-side platform for ad buyers in time for the 2021 holiday season.

Retailers

Giant Food's Shelf Tags Spotlight Diversity

By Phil Lempert on Jan. 07, 2021

The Lempert Report: Updated labels at the store level and online highlight businesses that are women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific or veteran-owned.

Retailers

Looking Forward to an Easier Food World in 2021? Not in the U.K.

By Phil Lempert on Jan. 04, 2021

The Lempert Report: If nothing else has been learned during the pandemic, it is that it's time to be transparent.

Retailers

Giant Food to Highlight Diverse Suppliers With Shelf Tags

By WGB Staff on Dec. 21, 2020

The new program will highlight 3,100 items in-stores and online from women, Black, Asian-Pacific, Hispanic and veteran-owned businesses.

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