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Merchandising/Marketing

CPG

Acosta Assembles New Board Following Recapitalization

Industry veterans joining the sales and marketing agency as new directors include Grant LaMontagne, Mark Gross, Darian Pickett, Joe Hartsig and Joe Crafton.

Fresh Food

Litehouse Kicks Off Annual Game Day Promo

A unique twist on the campaign includes #RanchtotheRescue delivery and free Instacart order delivery through Feb. 8 with $15 product purchase.

In an address at NRF 2020, CEO Keith Knopf describes how AI pricing is helping to grow unit share and support a changing brand amid lower priced competition.

An omnichannel holiday partnership illustrates influence of the retailer's new CPG-bred leadership, as well as intentions to redefine shopper marketing.

The strategic acquisition of the Toronto-based retail analytics company will deepen the global market research firm’s portfolio of personalized pricing, promotion and assortment capabilities.

2020 marks the arrival of an era in which retailers must adapt technology to create meaningful connections with shoppers.

The experimental, millennial-focused format store, positioned as a hip alternative to its conventional grocery stores, is closing in Allston, Mass., due to poor sales.

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

Contributor Anne Ryan writes that to continue to succeed and compete with Amazon, food retailers will need to disrupt the disruptor.

When it comes to marketing spending, small changes over time can equate to significant shifts, even for mindful manufacturers.

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