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Merchandising/Marketing

Technology

Turning Coupons Into Currency, SKUx Emerges

 By Jon Springer on Sep. 15, 2021

The blockchain-enabled payment and inventive platform can address longstanding industry challenges around redemption and fraud, officials say.

Retailers

Kroger Flips Its Logo, Uniting Banners and Emphasizing Fresh

 By Jon Springer on Sep. 09, 2021

The retailer this week introduced a new branding icon meant to highlight omnichannel and fresh strategies, that also unites its varied store banners under a common symbol.

Retailers

Walmart, Meredith Team for In-the-Moment Meal Planning

By Christine LaFave Grace on Sep. 08, 2021

Walmart and Des Moines-based media mega-player Meredith Corp. want to help Millennial moms get dinner, again, on the table.

Retailers

Inside Save A Lot’s New Branding Campaign

By Jon Springer on Aug. 18, 2021

Save A Lot is stepping out from years of quiet reinvention with an energetic and distinct new message that customers like “like, a lot a lot,” Marketing SVP Tim Schroder says.

Retailers

SEG Touts Guarantee on Private Label Products

By Kristina Hurtig on Aug. 05, 2021

The Jacksonville, Fla.-based grocer is offering a “Try It, Love It, or Your Money Back” promotion on thousands of items, including those in its private-label SE Grocers line.

Retailers

Save A Lot Stops 'Acting Like a Grocery Store'

By Kristina Hurtig on Jul. 29, 2021

As the discounter embarks on a storewide modernization, it creates a one-of-kind campaign complete with a hip-hop-, rap- and pop-inspired video produced by MTV VMA award winner Drew Kirsch.

Fresh Food

Giant Boxes Local Produce to Go

By WGB Staff on Jun. 22, 2021

The Ahold Delhaize brand said the subscription-free boxes would support ambitions to increase healthy offerings and support local farmers.

Center Store

Purina, Perch Team on Interactive Pet-Food Endcaps

By Jon Springer on Jun. 17, 2021

The displays, newly launched at 200 Meijer stores in the Midwest, use "lift-and-learn" technology that mimics online "clicks" in-stores, drawing new shopper engagement and sales.

Wellness

A New Guiding Stars Takes the Stage

By WGB Staff on Jun. 11, 2021

The venerable nutrition rating system in use at Ahold Delhaize banners get a new look that officials say will help shoppers more easily identify better-for-you foods.

Technology

The Case for 'Smart Incentives'

By Jon Springer on Jun. 03, 2021

SKUx co-founder Bobby Tinsley, a former musician, sings the praises of blockchain transforming the promotion into a trackable, secure form of payment.

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