Continue to Site >>>

Merchandising/Marketing

Kroger

Kroger Precision Marketing adds video and CTV digital platforms

 By Diane Adam on Sep. 13, 2022

Advertisers will now be able to use the retailer’s sales data to reach relevant households.

Walmart

Walmart Is Opening Some Teeny-Tiny Stores for Campers

 By Heather Lalley on Jul. 28, 2022

The retail giant partnered with Getaway, a company that rents very small camping cabins, on The General Store by Walmart, which will sell curated goods for vacationers.

Kroger

Kroger Precision Marketing for On-site Advertising Partners with Pacvue

By Diane Adam on Jul. 11, 2022

Pacvue said advertisers can programmatically manage advertising campaigns on Kroger to “create cost efficiencies, grow share of voice, and increase sales.”

Albertsons

How Albertsons Is Helping Advertisers ‘Reach the Right Audience’

By WGB Staff on Jun. 23, 2022

The Boise, Idaho-based grocer’s retail media arm has partnered with The Trade Desk to enable audience and measurement solutions across the open internet.

Technology

Southeastern Grocers Enlists Grocery TV for In-Store Retail Media Expansion

By Kristina Hurtig on Jun. 17, 2022

The digital advertising company will add 2,600 point-of-sale displays to the grocer’s network.

Retailers

Amazon, Target Announce Rival Discount Days

By WGB Staff on Jun. 17, 2022

Amazon adds discounts on essentials at Amazon Fresh stores, and Target promises deep discounts on its owned brands, including Good & Gather.

Retailers

Walmart Wants to Put More Muscle Into Its Ad Platform

By Christine LaFave Grace on Mar. 31, 2022

Walmart Connect, which has its sights set on being a Top 10 advertising platform in the U.S., will roll out "premium advertising experiences" and new tools for sellers.

Industry Partners

Opinion: How Grocery Retailers Can Win as Inflation Accelerates

By Kevin Sterneckert on Mar. 31, 2022

Attempting to use the same business practices of the past will not deliver the value that today's increasingly price-sensitive customers seek, writes grocery industry veteran Kevin Sterneckert.

Fresh Food

Failure to Engage: The Fresh Department's Digital Misses (and How to Fix Them)

By Christine LaFave Grace on Mar. 14, 2022

Online and in store, consumers are craving convenient, creative, inflation-beating meal solutions, says IRI's Jonna Parker. But grocers have a ways to go in meeting that need, she says.

Retailers

Whole Foods Accelerator Seeks to Boost Local Suppliers

By Christine LaFave Grace on Mar. 07, 2022

Ten suppliers will complete a 10-week curriculum and work with a Whole Foods local forager for a year as part of a new program the retailer hopes will elevate its supplier support.

  • Page 1