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Merchandising/Marketing

Technology

Instacart makes a big NFL ad play

 By Heather Lalley on Feb. 01, 2023

The same-day grocery delivery platform launched its first major marketing campaign with a CPG brand, Michelob Ultra, with a shoppable ad that guides shoppers into purchasing game-day snacks and drinks.

Technology

Kroger pilot aims to put digital offers into the hands of in-store shoppers

 By Russell Redman on Jan. 26, 2023

Catalina Reach Extender solution to ferry 84.51° personalized online promotions to printers in the checkout lane.

Albertsons

Albertsons’ retail media arm enters connected TV partnership

By Russell Redman on Jan. 09, 2023

Solution with Omnicom Media Group to facilitate CPG brand ad buys for streaming video content.

Nonfood

H-E-B launches a merchandise line for its superfans

By Heather Lalley on Nov. 17, 2022

The Texas grocer, known for cultivating very loyal shoppers, is rolling out a line of branded shirts, socks, baby onesies and more.

Retailers

Aldi thinks outside the billboard with its new campaign

By Diane Adam on Oct. 19, 2022

The new brand campaign includes installing tiny billboards in high-traffic areas in Atlanta, Dallas and Minneapolis for shoppers to interact with.

Kroger

Kroger Precision Marketing adds video and CTV digital platforms

By Diane Adam on Sep. 13, 2022

Advertisers will now be able to use the retailer’s sales data to reach relevant households.

Walmart

Walmart Is Opening Some Teeny-Tiny Stores for Campers

By Heather Lalley on Jul. 28, 2022

The retail giant partnered with Getaway, a company that rents very small camping cabins, on The General Store by Walmart, which will sell curated goods for vacationers.

Kroger

Kroger Precision Marketing for On-site Advertising Partners with Pacvue

By Diane Adam on Jul. 11, 2022

Pacvue said advertisers can programmatically manage advertising campaigns on Kroger to “create cost efficiencies, grow share of voice, and increase sales.”

Albertsons

How Albertsons Is Helping Advertisers ‘Reach the Right Audience’

By WGB Staff on Jun. 23, 2022

The Boise, Idaho-based grocer’s retail media arm has partnered with The Trade Desk to enable audience and measurement solutions across the open internet.

Technology

Southeastern Grocers Enlists Grocery TV for In-Store Retail Media Expansion

By Kristina Hurtig on Jun. 17, 2022

The digital advertising company will add 2,600 point-of-sale displays to the grocer’s network.

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