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Merchandising/Marketing

Retailers

Giant Food's Shelf Tags Spotlight Diversity

The Lempert Report: Updated labels at the store level and online highlight businesses that are women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific or veteran-owned.

Retailers

Looking Forward to an Easier Food World in 2021? Not in the U.K.

The Lempert Report: If nothing else has been learned during the pandemic, it is that it's time to be transparent.

Retailers

Giant Food to Highlight Diverse Suppliers With Shelf Tags

By WGB Staff on Dec. 21, 2020

The new program will highlight 3,100 items in-stores and online from women, Black, Asian-Pacific, Hispanic and veteran-owned businesses.

Technology

Introducing the Digital Doppelganger: A Grocer’s Key to Personalization

By Gary Hawkins on Nov. 02, 2020

Creating sophisticated shopper profiles assembled from multiple data streams can help grocers gain powerful insights to customer behavior and better understand promotions, the author says.

Wellness

Here Come 'Kidfluencers'—With Negative Effects

By Phil Lempert on Oct. 30, 2020

The Lempert Report: Advertisers are seeking to take advantage of new avenues to market their wares to children.

Retailers

Could a New Amazon App Weaponize Receipts?

By Jon Springer on Oct. 28, 2020

The Amazon Shopping Panel, now being offered to select shoppers, incentivizes customers to snitch on their promiscuous shopping habits.

CPG

One-on-One With an Oscar Mayer ‘Wienermobile’ Pilot

By Jon Springer on Oct. 23, 2020

Zach "n' Cheese" Chatham discusses his “roll” marketing an iconic CPG brand Coast-to-Coast, which happens to be in his blood.

Technology

What E-Grocers Can Learn From Voila’s Marketing Program

By Sylvain Perrier on Oct. 09, 2020

E-commerce success is about more than the underlying technology, the author says.

Retailers

Retailers Kick Off Family Meals Month Pandemic-Style

By Kat Martin on Sep. 02, 2020

September’s Family Meals Month stresses meals together as more meals than ever are being enjoyed together in the home, a trend expected to outlast the pandemic.

Retailers

Eagle Eye, Dunnhumby Provide Personalization at Scale for Southeastern Grocers

By Kristina Peters on Sep. 02, 2020

The collaboration will help the operator offer targeted promotions and rewards through its mobile app and website.

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