Merchandising/Marketing

Technology

Nielsen, Engage3 Collaborate on Price Image Analysis Tool

Retailers may know their pricing, but consumer perception of them requires detailed analysis, the companies say.

Retailers

Stop & Shop to Unleash New Digital Experience

A forthcoming revamp of digital properties, including a new rewards program and the retirement of Peapod branding, is expected to enable deeper personalization for Ahold Delhaize’s largest U.S. banner.

Bradley was named the retailer’s chief marketing and communications officer after nearly 30 years with Anheuser-Busch.

A new checkout marketing program at Southeastern Grocers is also a step toward personalization, marketing revenue and higher rings, partners say.

The retailer’s new store audio provider balances revenue generation and shopper engagement while capturing "the sound of the brand."

After reeling in sales flyers as the pandemic struck, both retailers and their shoppers are tuning increasingly to digital ads, sources say.

Food companies and retailers say they hope an ad-ban can spark social media giants to responsibly police online hate speech.

The units from Volta, coming to 100 stores by next year, will support the brand's sustainability goals while providing new marketing opportunities to reach drivers, the retailer said.

The switch, effective July 1, will grow the United banner in Odessa and Midland markets; Albertsons Market to continue in New Mexico.

Online retail has conditioned consumers to expect hyperpersonalized experiences wherever they go, and the pandemic is quickening the convergence.

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