Merchandising/Marketing

Retailers

Sweeping Changes at Giant Highlight New Branding Message

The “For Today’s Table” branding platform includes a comprehensive reset of store decor, assortments and advertising, designed to consolidate momentum at the Ahold Delhaize USA brands.

Retailers

Sprouts Grows a New Brand Identity

A new logo and slogan have joined an ongoing go-to-market transformation for the Phoenix-based fresh foods retailer.

The Midwestern retailer is sponsoring two cars in the iconic race.

COVID has delivered a near-term boost to traditional grocery retailers—and an opportunity to address the fundamentals affecting their long-term prognosis, the author says.

The solution is designed to help retailers create a seamless omnichannel experience for shoppers.

Retailers may know their pricing, but consumer perception of them requires detailed analysis, the companies say.

A forthcoming revamp of digital properties, including a new rewards program and the retirement of Peapod branding, is expected to enable deeper personalization for Ahold Delhaize’s largest U.S. banner.

Bradley was named the retailer’s chief marketing and communications officer after nearly 30 years with Anheuser-Busch.

A new checkout marketing program at Southeastern Grocers is also a step toward personalization, marketing revenue and higher rings, partners say.

The retailer’s new store audio provider balances revenue generation and shopper engagement while capturing "the sound of the brand."

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