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Merchandising/Marketing

Technology

IRI Launches Web-Based Audience Builder

The new platform provides clients with self-service access to shopper program data from more than 350 million national loyalty cards.

Fresh Food

Ahold Delhaize Launches ‘Junk Fruit’ Initiative

The retailer aims to encourage customers to replace junk food with on-the-go fruit products.

Retailers

Raley’s Launches Video Campaign for Online Grocery Shopping

By Natalie Taylor on Aug. 23, 2018

The retailer’s new marketing initiative encourages customers to “shop online like you shop in-store.”

Retailers

Raley’s Store 'Rocks' Community Engagement

By Natalie Taylor on Aug. 22, 2018

The retailer has launched a new promotion based on a local rock-hunting activity to draw shoppers in-store.

Retailers

Meijer, Lowes Sprinting Toward Omni-Commerce Future

By Meg Major on Aug. 22, 2018

Retail execs discuss evolving strategies to elevate shopper experience, engagement and loyalty during a panel discussion at the recent GMA Executive Conference.

Retailers

Lidl Makes Another Tweak to Promo Timing

By Jon Springer on Aug. 20, 2018

The discounter is trimming its 'Surprises' pace to once weekly and is adding more mobile discounts.

Retailers

Kroger Touts Price Cuts in Wisconsin Stores

By Jon Springer on Aug. 14, 2018

Move follows remodels, service expansion at Pick 'n Save, Metro and Copps

Retailers

Meijer Hosts Annual Back-to-College Events

By Natalie Taylor on Aug. 14, 2018

Meijer Mania draws 45,000 college freshmen to 22 of the retailer’s stores across the Midwest.

Retailers

Ahold Delhaize Transition Woes Slow Q2 Sales

By Jon Springer on Aug. 08, 2018

The retailer said its largest U.S. banner lost ground as new marketing and merchandising teams got started, but trends have since improved.

Retailers

Kroger Private Label Head to Take on Additional Branding, Marketing Roles

By Rebekah Marcarelli on Aug. 08, 2018

Gil Phipps was described as the "perfect talent" for new marketing approach.

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