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Merchandising/Marketing

Technology

IRI Launches Web-Based Audience Builder

The new platform provides clients with self-service access to shopper program data from more than 350 million national loyalty cards.

Fresh Food

Ahold Delhaize Launches ‘Junk Fruit’ Initiative

The retailer aims to encourage customers to replace junk food with on-the-go fruit products.

The retailer’s new marketing initiative encourages customers to “shop online like you shop in-store.”

The retailer has launched a new promotion based on a local rock-hunting activity to draw shoppers in-store.

Retail execs discuss evolving strategies to elevate shopper experience, engagement and loyalty during a panel discussion at the recent GMA Executive Conference.

The discounter is trimming its 'Surprises' pace to once weekly and is adding more mobile discounts.

Move follows remodels, service expansion at Pick 'n Save, Metro and Copps

Meijer Mania draws 45,000 college freshmen to 22 of the retailer’s stores across the Midwest.

The retailer said its largest U.S. banner lost ground as new marketing and merchandising teams got started, but trends have since improved.

Gil Phipps was described as the "perfect talent" for new marketing approach.

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