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Merchandising/Marketing

Fresh Food

Do TV Ads for Kids Cereals Affect Preschoolers?

The Lempert Report: Researchers point to the ads for Cocoa Pebbles and Fruity Pebbles, in particular.

Retailers

Cecil K’s, Coborn’s Earn Top Honors in NGA Creative Choice Awards

Retailers honored with the pinnacle marketing and merchandising honors for NGA’s annual retailer competition.

Fresh Food

Retailers Pair Up With Rainier Fruit to Drive Produce Sales for a Cause

By WGB Staff on Feb. 26, 2019

Harris Teeter, Wegmans, Lunds & Byerlys donated 20,000 pairs of socks through the company’s Pears for Pairs cause marketing program.

Retailers

NGA Unveils Creative Choice Award Winners

By WGB Staff on Feb. 07, 2019

More than 500 food retailers from around the nation vie for outstanding marketing and merchandising titles.

Retailers

Lori Raya Joins SpartanNash as Chief Merchandising and Marketing Officer

By WGB Staff on Feb. 07, 2019

Former Albertsons' Southern California division president will assume new duties on Feb. 18; Larry Pierce set to retire in September.

Retailers

How Technology Arms the Price War

By Jon Springer on Feb. 07, 2019

The days of periodic, enterprisewide and zoned decision-making on how to price "known value items” are coming to an end.

Retailers

Target Expands Personalized Loyalty Program

By Rebekah Marcarelli on Feb. 07, 2019

The pilot reaches customers beyond Redcard holders.

Technology

Target, Safeway Vet Joins Merchandising Gig App Jyve

By Jon Springer on Jan. 24, 2019

The company raises $35 million to expand "skills-as-a-service" offering to grocers and brands.

Retailers

E-Commerce, Loyalty, Labor and Consolidation Loom Large in '19 

By Scott Schaper on Jan. 18, 2019

While 2018 was a challenging year for grocers, there is significant opportunity for those willing to adapt and pursue agile, customer-centric strategies.

Retailers

Natural Grocers Launches Keto Diet Program for 'Resolution Reset'

By Natalie Taylor on Jan. 10, 2019

The retailer is offering health product discounts, samples and "how-to" classes to support shoppers’ new year nutrition goals.

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