Merchandising/Marketing

CPG

Campbell’s CEO Reviews a Bowlful of COVID Learnings

Consumer response to the pandemic triggered consumption patterns that could be "sticky," Mark Clouse said, but will require stores and suppliers to rethink the soup category.

Fresh Food

Truisms Shaping the Next Frontier of Food Retailing

A closer look at who is spending today and who will be the prime spenders of tomorrow.

The regional retailer's new series features Buddy Valastro, Jeff Mauro, Alex Guarnaschelli and Adam Richman.

Although the pandemic has put the kibosh on experiential food retailing, WGB’s signature monthly Grocertopia feature serves as a visual reminder of excellence in merchandising, engagement and retail theater.

In the “Please” campaign, several customers and their families promote social distancing behavior in-stores.

With consumers focused on needs now, basic messages resonate the most when it comes to marketing strategies.

The coronavirus pandemic has halted business as usual and as a result, organizations such as the California Avocado Commission and Perdue are altering how they address consumers.

COVID-19 has delivered a big but delicate sales boom that has highlighted emotions—and will pressure retailers to adjust when the crisis subsides.

The scourge of COVID-19 provides a prime opportunity for food retailers to accelerate family meal promotions and meal guidance.

New research from Acosta tracks how consumers’ buying behaviors are changing amid the coronavirus crisis.

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