Private label


Amazon Launches New Own Brand With ‘Delicious Guarantee’

Amazon joins a growing list of grocers with high-end own brands with the launch of Aplenty, a new private-label food brand available online and in-store at Amazon Fresh.


Lidl Cheers Recognition From New York Beer Competition

At a competition judged by trade buyers, Lidl's private-label session ale and international lager private brands earn Gold Medals; Perlenbacher label named German Brewer of the Year.

Snacks and sweets—everything from ice cream to trail mix and croissants—are the focus of Target's newest food and beverage brand, launching April 5.

Albertsons shines a light on its $14 billion private label business with the results of its first Own Brands Associate Choice Awards.

In Private Label Week presentations, officials of Kroger and Albertsons make a case for innovative and cost-conscious suppliers to support a growing own-brand businesses.

Albertsons EVP and Chief Merchandising Officer Geoff White shares how the grocer's own brands portfolio is positioned to drive sales growth.

Arriving in stores this month, Way to Go bars provide cocoa farmers with a second premium supporting income-generating projects and education.

More than 50 new items are joining the retailer's Simple Truth Plant-Based and Emerge brands, including wheat-based chicken alternatives in the meat case.

The retailer said all its U.S. store brands would disclose percentage of healthy food sales, and support 2025 goals by increasing the percentage of sales of Guiding Star-rated private brands.

The free-from and organic food lines will be reintroduced this month with updated packaging, new products and a new tagline, “Food Set Free.”

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