Private label


Ahold Delhaize Sets New Sustainability Goals

The retailer aims to reformulate more private label goods, increase product transparency in fresh foods and meats, and further reduce food and plastic waste by 2025.


Meet Giant’s New Wine Salesman

Artie, an affordable and accessible private label wine, leverages Ahold Delhaize’s scale and creativity to capture new shoppers and category sales.

As the retailer continues to remake its leadership team, Alice Chan is named VP of sales and marketing for its growing private brand portfolio.

A new Simple Truth brand extension—and an aggressive sales promotion—hit stores nationwide as the retailer eyes a key sales driver.

Growth initiatives underpinned by multifront productivity initiatives, CEO Vivek Sankaran says.

In partnership with Vimax Media, Associated Retail Operations’ banners will be able to readily promote their own private label products.

With costly subscriptions and meal kits appealing to only some in-store shoppers, the retailer sees an opportunity for a "holistic" home-meal private brand.

Grocery retailers have the opportunity to compete in the market with private-label offerings as e-commerce delivery and click-and-collect offerings ramp up.

PLMA estimates the total store brands market has grown to $170 billion behind premiumization and innovation.

The retailer's new flagship brands, Bowl & Basket and Paperbird, combine value and innovation with modern brand style.

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