Private label


IGA Debuts ‘Fresh New Look’ for Exclusive Brands

The retailer has revamped its private label design to convey quality and better connect with shoppers.


SpartanNash Cleans Up Private Label Portfolio

The initiative includes shorter ingredient labels and easier-to-read packaging.

Company veteran of 38 years “has been a great example of what it means to be Publix," CEO Todd Jones said.

Updates include a design overhaul and expanded clean offerings for the Purely Made brand.

Shoppers also rank conventional grocery stores high for cleanliness but earn moderate to low scores in service, according to the 2019 U.S. Supermarket Experience research report.

Hard discounters are putting pressure on retailers—and one another—to address private brand quality, Fred Morganthall said in an address at PLMA show.

A "blurring of brands" is transforming the category, as was evident on the show floor.

WGB takes a look at what’s driving the boom in store brands.

A report suggests the "mold is beginning to crack" in the segment.

Cleaner labels, more transparency and less packaging are on the way from central services provider Retail Business Services.

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