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The retailer has revamped its private label design to convey quality and better connect with shoppers.
The initiative includes shorter ingredient labels and easier-to-read packaging.
Company veteran of 38 years “has been a great example of what it means to be Publix," CEO Todd Jones said.
Updates include a design overhaul and expanded clean offerings for the Purely Made brand.
Shoppers also rank conventional grocery stores high for cleanliness but earn moderate to low scores in service, according to the 2019 U.S. Supermarket Experience research report.
Hard discounters are putting pressure on retailers—and one another—to address private brand quality, Fred Morganthall said in an address at PLMA show.
A "blurring of brands" is transforming the category, as was evident on the show floor.
WGB takes a look at what’s driving the boom in store brands.
A report suggests the "mold is beginning to crack" in the segment.
Cleaner labels, more transparency and less packaging are on the way from central services provider Retail Business Services.
The grocery industry leadership awards program recognizes 45 emerging and established leaders in the retail bakery, deli, foodservice and dairy sectors.
WGB and BrandSpark collaborated for the third annual Most Trusted U.S. Food Retailers market study to identify the retailers that are capturing the highest affinity among shoppers from coast to coast.
Listen in to WGB’s flagship podcast, 10 Items or Less, featuring insights from retailers and industry professionals.
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