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Private label

Retailers

A Dip Into Kroger's Signature Fashion Line

The private label offering was created in partnership with Club Monaco and Joe Fresh creator Joe Mimran.

Products

Getting a Leg Up on Private Label

Winning store brands are those that lead the pack and offer shoppers something national brands cannot.

Supervalu’s "free from bad" brand adding 80 new items, a new slogan and a personal care line.

The retailer is investing more than $5 billion to upgrade and expand its store count to 2,500 by the end of 2022, with a focus on fresh and organic offerings.

Gil Phipps was described as the "perfect talent" for new marketing approach.

Winning store brands are those that lead the pack and offer shoppers something that national brands cannot.

Retailer greases skids for free-from private label line growth with new logo and package design.

The virtual store features the retailer’s private brands and better-for-you products, which are available for delivery in San Francisco and Washington, D.C.

FMI and IRI have released the first of a four-part study revealing growth in the grocery channel.

The new private label clothing line, created by Loblaw's Joe Fresh designer, will focus on convenience.

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