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Independent supermarket operators now have an easy to implement solution for gaining shopper insights and analytics used to power targeted marketing, helping to level the playing field with the largest retailers, according to a case study conducted by the Center for Advancing Retail and Technology (CART).
Through a pilot coordinated by CART and the National Grocers Association (NGA), the AppCard loyalty solution was deployed at two Super King Markets stores in Los Angeles for a three month period. The field test was designed to examine the ease of launching and implementing the AppCard solution. During the pilot, AppCard worked with Super King Markets to understand shopper insights and conduct several specific targeted marketing initiatives to impact shopper behavior. Upon the conclusion of the pilot period, Super King Markets employed the AppCard solution to all its remaining stores.
"The team from AppCard has delivered on their commitments at each stage of our partnership. Each person we've worked with has been positive and proactive. We are still learning to leverage the card value to our shoppers and the data our Royal Rewards program makes available to us," says Daniel Barth, general manager of Super King Markets.
"Working with Super King is a true pleasure, great seeing their shoppers enroll, and return to the store again," says Eran Harel, vice president of business development for AppCard. "One of the largest obstacles for grocers wanting to launch a loyalty and rewards initiative is the cost and technical requirements of integration with their POS systems. AppCard's unique and proprietary approach ties real-time transaction's item level data to the shoppers, in a way to allow the merchant to personalize their communication and marketing to the shopper. AppCard is providing a fast and easy process for shoppers to enroll while checking out."
Based on the outcome of the pilot, CART has awarded the CART Registered PLUS designation to AppCard's solution.