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News and insights to leverage opportunities in pet, private label, breakfast foods, free-from foods, frozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Dos Equis to Launch College Football Promotion

What's On Tap: Corona tests environmentally friendly plastic ring alternative, Stella Artois creates classier version of red Solo Cup.

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Why Retailers Must Think Outside—and Inside—the Store

The onus is on both suppliers and retailers to listen to shoppers and understand their challenges in order to impart a consistent seamless journey both in-store and online.

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How Private Label Is Gaining E-Commerce Traction

By WGB Staff on Jun. 21, 2019

Store brands are breaking out of brick-and-mortar.

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How Schnucks Shot and Scored With Private Label

By Jon Springer on Jun. 20, 2019

Basket Economics: While the St. Louis Blues skated to a stirring championship on the ice, Schnucks' private label team was furiously—and secretly—working on a celebratory soda.

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Uncorking ‘Wine as a Service’

By Jon Springer on Jun. 05, 2019

Wine is one of the last consumer goods categories to escape online disruption, but retailers such as Kroger are preparing to dive in.

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Sightings From the 2019 Sweets & Snacks Expo

By Meg Major on May 29, 2019

The recent Sweets & Snacks Expo at Chicago’s McCormick Place showcased hundreds of innovations, insights and ideas that are poised to further transform the world of chocolate, candy and snacks.

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Breakfast Broadens Its Reach

By Amanda Baltazar on May 28, 2019

As the category shrinks, cereal reaches for more promos, dayparts and snacks.

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Sara Lee and Skippy Teaming for 'Summer of Fun'

By WGB Staff on May 13, 2019

Sara Lee and Skippy are combining their marketing and digital efforts to put forth in-store displays, IRC coupons and a digital platform.

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1-on-1 With '@SchnucksBeerGuy'

By Jon Springer on May 01, 2019

Schnuck Markets' director of bakery and deli, Chris Kline, is a certified Cicerone and enthusiastic supporter of the retailer's efforts to lead the craft beer category.

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Budweiser Launches New Brew in Honor of Moon Landing’s 50th Anniversary

By WGB Staff on Apr. 22, 2019

What's On Tap: Heineken rolls out new look, Tecate launches retail-focused campaign, Four Corners Brewing expands to SoCal.