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News and insights to leverage opportunities in pet, private label, breakfast foods, free-from foods, frozen and refrigerated and beer/wine/spirits, including WGB’s exclusive What’s On Tap trend report.

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Got Milk?—The Next Generation

The iconic marketing campaign has been brought back to life in ways that fit the new tech-savvy generations.

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Plant-Based Grows Amid COVID-19

The plant-based category gains traction beyond vegans and flexitarians at a time when the focus on health is at a premium.

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Albertsons, Fairlife Dish Out New Treats Ahead of National Ice Cream Day

By Kristina Peters on Jul. 17, 2020

The Boise, Idaho-based retailer is introducing 13 new Own Brands in the frozen aisle, while the ultra-filtered milk brand enters the category with seven lactose-free flavors.

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Functional Water Market to Reach $18B by 2025

By Kristina Peters on Jul. 08, 2020

Fortune Business Insights predicts a compound annual growth rate of 7.4% for the category, which is consistently seeing new entrants and innovation.

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Impact of COVID-19 on Retail Alcohol Sales

By Kat Martin on Jun. 22, 2020

Alcohol sales in-store and online have increased, but overall consumption is down.

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Frozen Still Tops Three Months Into Pandemic

By Anne-Marie Roerink on Jun. 19, 2020

Frozen category sales growth remains in the double digits but the selection in-store remains spotty.

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Elevated Frozen Food Sales Reveal Inflation in Some Categories

By Anne-Marie Roerink on Jun. 01, 2020

In what has become a normal pandemic shopping pattern, frozen food sales remained elevated for the week of May 17.

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Frozen Foods Remain Sales Powerhouse

By Anne-Marie Roerink on May 11, 2020

At the end of April, frozen food sales once more top 50% gains versus year ago.

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What Grocers ‘Knead’ to Know About Specialty Breads

By Amanda Baltazar on Mar. 16, 2020

Consumers today want better-for-you bread and bakery products that range from artisanal to clean label.

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Pi Day: Real Holiday? No. Real Opportunity? Yes

By Andy Frye on Mar. 12, 2020

National Pi Day is coming, and it's one more reason for grocers to celebrate and bake up something special for customers while also ringing in profits.

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